Cider Market Size and Trends

The cider market is estimated to be valued at USD 5.20 Bn in 2024 and is expected to reach USD 6.44 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 3.1% from 2024 to 2031.

Cider Market Key Factors

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The global cider market has seen steady growth over the past few years and this trend is expected to continue during the forecast period from 2024 to 2031. Cider remains a popular alcoholic beverage choice around the world. While traditional cider-producing regions continue to account for a substantial portion of the global demand, other areas are starting to develop a taste for cider as well. Hard ciders and new premium product launches are boosting the category. Craft ciders are gaining popularity as consumers seek out locally-produced and more premium options.

Rising Popularity of Hard Ciders

In recent years, there has been growing interest in hard ciders among consumers in many countries. Where cider was once considered primarily as a regional drink, it is now gaining wider popularity and recognition as a premium beverage. Several trends have contributed to this increasing popularity of ciders.

There is a trend where consumers are more interested in exploring different types of drinks beyond the standard beer and wine offerings. Many young adults in particular see ciders as a refreshing alternative to beers that still offers an alcoholic beverage. The variety of flavors now available in ciders appeals to those seeking new tastes. Cider producers have innovated with flavors like pear, cherry, and even spiced or seasonal varieties. This has helped distinguish ciders from other categories and attract new customers.

Evolving health and wellness trends also favor ciders. While still alcoholic, ciders are often lower in calories, carbohydrates, and gluten compared to many beers. Some perceive ciders as a healthier indulgence. This benefits the category especially as more health-conscious consumers continue to emerge. Moreover, growing interest in locally produced and artisanal beverages has supported smaller craft cider producers. Customers like learning about different varieties made with distinct recipes and local ingredients. Regional ciders have become a point of local pride in the communities where they originate from.

Changing regulations have aided growth as well. In places where cider production was once heavily restricted, new rules allow greater access and commercial production. This helps address earlier supply constraints and encourages new cideries to form. Improved distribution networks further help expose customers to ciders beyond their initial region of popularity. Overall, ciders appear well-positioned to continue appealing to the broadening preferences of modern consumers seeking lower-alcohol beverages with variety, adventure, and local character.

Rise of On-Premise Cider Consumption

While off-premise retail sales remain important for the cider market, on-premise consumption in restaurants and bars has shown strong gains in recent times. This could be another driver for future growth. Exposure to ciders through the on-premise channel helps boost awareness, trial and repeat purchasing. It also highlights ciders’ versatile pairing abilities with food in a social setting. On-premise establishments are recognizing cider’s rising popularity among customers and adding more options to their beverage menus.