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Rise of On-Premise Cider Consumption
While off-premise retail sales remain important for the cider market, on-premise consumption in restaurants and bars has shown strong gains in recent times. This could be another driver for future growth. Exposure to ciders through the on-premise channel helps boost awareness, trial and repeat purchasing. It also highlights ciders’ versatile pairing abilities with food in a social setting. On-premise establishments are recognizing cider’s rising popularity among customers and adding more options to their beverage menus.
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