This market is facing challenges related to high production costs which directly impacts the retail pricing of products. Chickpeas being an agricultural commodity, farmers are impacted by various external factors like weather changes, resource availability, etc. which affects the supply and pricing. Furthermore, processing chickpeas into snacks requires high energy and labor-intensive methods like roasting, baking, etc. which contributes significantly to the overall production cost. Distribution and marketing of these snacks also has relatively high costs due to the involvement of multiple stakeholders across the value chain.
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