CHICKPEA SNACKS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024 - 2031)

Market Concentration and Competitive Landscape

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Key Developments:

• In November 2024, ChickP Protein Ltd, an Israeli food tech company specializing in chickpea protein solutions, secured the top award for its high-protein snack, ChickP Puffs, during a project meeting in Lleida, Spain. Containing 20% protein, the snack was assessed by 140 tasters as part of a broader EU initiative aimed at promoting plant-based and sustainable protein sources.
• In March 2023, InnovoPro, an Israeli company pioneering chickpea protein production, unveiled a range of innovative food products incorporating chickpea protein at the Natural Products Expo West. This effort highlighted the adaptability of chickpea protein across diverse applications, such as snacks and dairy alternatives, showcasing the company's commitment to expanding plant-based product offerings.

Top Strategies Followed by Global Chickpea Snacks Market Players

• Established Players: Leading companies in this market heavily invest in research and development to launch innovative products.
• For instance, PepsiCo's Frito-Lay division spends over US$ 100 million annually on R&D activities focused on developing healthier snack options using chickpeas and legumes. Major players are also utilizing AI and automation to streamline production processes and reduce costs.
• Mid-Level Players: Mid-sized companies aim to provide quality snacks at affordable prices to attract price-conscious consumers. They focus on optimizing supply chains and partnering with local producers for cheaper raw materials. Some players also work on simple, minimalistic packaging designs to keep marketing expenses low.
• Small-Scale Players: Emerging small brands compete by targeting specific niche markets neglected by larger firms. For example, brands cater to vegan and gluten-free consumers through chickpea products free from allergens. Some local players leverage native cuisines or regional tastes to tap into cultural preferences.

Emerging Startups - Global Chickpea Snacks Industry Ecosystem

• Innovative Technologies: Startups like Nosh are developing plant-based protein snacks enriched with chickpeas using 3D-printing techniques. Snackable is creating chickpea-flour crisps with improved shelf-life through moisture-control packaging. Such innovations could disrupt established production methods and supply chains if commercialized successfully.
• Sustainable Solutions: Several startups focus on sustainability, like Lono Life making snacks from upcycled ingredients facing food waste. ChickP and YumChix use renewable energy in manufacturing veggie snacks. This helps reduce environmental footprints and production costs in the long run.
• Market Contribution: Niche Markets: Emerging brands carve out niches neglected by others. Anthropic sells chickpea puffs targeting the keto diet market. Chickapea creates popable snacks in unique flavor combos for millennials.