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Growth of the Personal Care and Cosmetics Sector
Personal care and cosmetics industry has witnessed growth due to increasing spending power, evolving beauty standards, and rising aspiration among the middle class in developing nations. A diverse range of chemicals is utilized in the production of skincare, hair care, color cosmetics, fragrances, and other personal care products. These chemicals include preservatives, emulsifiers, solvents, pigments, and functional chemicals, which are essential for the manufacturing process. As new products are continuously being developed to meet dynamic consumer demands, companies require flexible logistics partners who can efficiently handle complex international trade lanes. Rising e-commerce channels have enabled personal care brands to reach new global markets. This places tremendous pressure on their supply networks to deliver small orders across vast geographical locations without any delays. A responsive chemical logistics infrastructure assumes strategic significance for personal care players looking to capitalize on the exponential growth opportunities.
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