CATEGORY MANAGEMENT SOFTWARE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Regional Analysis

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North America dominates the global category management software market with an estimated market share of 33.2% in 2024, owing to early adoption by retailers looking to streamline operations and gain efficiencies. The large and highly competitive retail landscape in the U.S. and Canada prompted many major retailers to invest in category management software to get a competitive edge through optimized assortment and pricing strategies. The presence of headquarters of leading category management software vendors in the U.S. also drives the market growth.

However, Asia Pacific region is emerging as the fastest growing regional market for category management software. Rapid growth of retail sector, rising disposable incomes, increasing penetration of internet and smartphones can boost adoption of new technologies across Asian retailers. In particular, China and India are displaying high enthusiasm to leverage category management software to manage huge product portfolios and satisfy the demand of vast customer base. Several large local retailers are implementing category management solutions to better understand changing customer preferences and tailor their private label offerings. Internationalization of Asian retailers through expansion plans also necessitates implementation of category management practices for overseas markets.

Key software vendors are focussing on the Asia Pacific region by establishing local offices, engaging channel partners for distribution and customizing products according to regional requirements. The pricing of category management solutions is also relatively affordable for small and medium retailers in Asia compared to developed markets owing to lower cost of doing business. The demand for category management is also supported by the import and export of consumer products within the region and globally.