CATEGORY MANAGEMENT SOFTWARE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Category Management Software Market Size and Trends

Global category management software market is estimated to be valued at US$ 1.71 Bn in 2024 and is expected to reach US$ 3.52 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 10.9% from 2024 to 2031.

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Category management software is increasingly being adopted by retailers and CPG companies to streamline category planning and optimization processes. The software helps organizations to extract valuable insights from large sets of structured and unstructured data related to customer purchase behavior, pricing, assortment, inventory and others. It assists merchandisers and category managers in identifying growth opportunities through analytics-driven recommendations. With retail industry undergoing significant transformation through e-commerce growth, evolving consumer preferences, and competitive pressures, companies are focusing on leveraging big data and advanced analytics to improve category performance. This can boost demand for category management solutions in the near future.

Focus on operational efficiency

Category management software provides retailers and CPG companies a centralized platform to manage their category operations in a more streamlined manner. The software enables them to analyze category performance, get insights into sales patterns, forecast demand more accurately, and make data-driven decisions regarding assortment, pricing, promotions and shelf placements. All of this helps optimize operations and boost efficiency. With category management software, companies can save time and effort involved in manual data collection and analysis. These no longer need multiple systems and spreadsheets to manage categories. The integrated platform automates tasks, brings visibility across departments and ensures category teams are working with the same set of information and KPIs. This paves the way for collaborative decision making. Furthermore, companies witness increased coordination between private brands and national brands team which enhances category development. Category management solutions empower retailers and manufacturers to operate with efficiency, be more agile and scale up their category management programs across multiple regions.

Changing retail landscape

Retail industry is witnessing disruption due to evolving customer needs, growing importance of data and digitization. Shoppers expect high quality personalized shopping experiences across both online and offline channels. These want seamless omni-channel fulfillment and want to access information on-the-go through mobile apps. Moreover, these heavily rely on reviews and recommendations while making purchase decisions. This has put retailers under pressure to level their game and focus on customer centricity. Data usage is increasing in retail as companies recognize the need to gain actionable insights from customer transactions, social listening, location intel and more to stay ahead of competition. Category management software helps retailers to adapt to this dynamic landscape. The solutions come equipped with advanced analytics capabilities to tap into consumer behavior patterns based on comprehensive dataset. These also integrate with other systems to power omni-channel strategies. This enables companies to offer shopping experiences attuned to each customer’s preferences whether online or at physical stores. By leveraging technology solutions, retailers build deeper customer understanding and loyalty even as shopper demands evolve at a fast pace.