Camping Power Bank Market Size and Trends

The camping power bank Market size is valued US$ 654.7 Million in 2024 and is expected to reach US$ 1,474.7 Million by 2031, growing at a compound annual growth rate (CAGR) of 12.3% from 2024 to 2031.

Camping power banks are portable chargers that are designed specifically for outdoor use during camping, hiking, fishing, and other adventures. These allow users to charge their electronic devices like smartphones, tablets, and cameras when out in nature and away from standard power outlets. Key advantages of camping power banks include their durability, weather resistance, high-capacity batteries, and multiple charging ports.

The growth of the camping power bank market is driven by increasing participation in outdoor recreational activities like camping, hiking, and fishing. Continuous product innovation leading to advanced features such as solar-charging capabilities, Light-emitting diode (LED) flashlights, and compact designs.

Rising popularity of outdoor recreational activities: Rising popularity of outdoor recreational activities like camping, hiking, trekking, and fishing is a major factor driving the demand for camping power banks. With more people seeking adventurous trips into nature away from city life, the need for portable power to charge devices like Global Positioning System (GPS), mobile phones, cameras, and others has increased substantially. Consumer surveys reveal that millennial and generation Z travelers prefer to go camping and backpacking more than prior generations. Their desire to stay connected and capture outdoor experiences is fueling the adoption of rugged and high-capacity power banks designed specifically for the rigors of camping. New data shows more people visiting national forests and grasslands in 2019-2020, according to a Forest Service report, in 2021. National forests and grasslands received 168 million visits in 2020 – an increase of 18 million when compared to 2019.
Product innovations and feature enrichments: Continuous product innovations and enrichments are enhancing the appeal and capabilities of camping power banks. Key innovations include solar charging panels, inbuilt Light-emitting diode (LED) flashlights, battery level displays, and multiples ports that allow simultaneous charging of several devices. Manufacturers are integrating modern technologies like fast charging, type C inputs, and wireless charging to cater to user requirements. Such feature additions are coupled with smart designs that are tailored for outdoor use is propelling the market growth. According to the data by the World Tourism Organization (UNWTO), in 2023, an estimated 975 million tourists travelled internationally between January and September 2023, an increase of 38% on the same months of 2022.
Emphasis on portability and compact designs: There is a growing emphasis by manufacturers on introducing lightweight, compact, and portable power bank designs to specifically cater to campers and hikers. These ultra-compact power banks with high-capacity storage can be easily carried in backpacks and are convenient for outdoor trips where space is limited. The minimal weight allows users to carry the power banks without adding much bulk. Market leaders are offering power banks with huge 30,000 mAh capacities in highly portable form factors. According to the Outdoor Industry Association, in 2022, the outdoor recreation economy contributed US$887 billion to the U.S Gross domestic product (GDP) in 2021.
Strong distribution networks: Major camping power bank vendors are expanding their distribution networks through partnerships with specialty stores, large retail chains, e-commerce platforms, and outdoor gear manufacturers. Having products available both online and offline across diverse retail channels has improved accessibility for customers. Collaborating with companies that provide products for outdoor activities can enhance focused marketing to those who are passionate about camping and adventure. This is expanding the customer reach of top brands. According to European Commission, in 2022, Maritime transport represented 46% of the commodity trade between Europe and other global regions when quantified by value, while by volume, its contribution rose significantly to 74%.

Camping Power Bank Market Trends

Advances in battery technology: Ongoing advances in lithium-ion, sodium-ion, and graphene battery technology are enabling camping power banks with higher energy density, faster recharging capabilities, and improved stability. The emerging battery chemistries provide opportunities to overcome limitations of existing Li-ion batteries in terms of safety, performance, and environmental impact. Camping power bank manufacturers are investing in research and development (R&D) around new battery technologies to integrate into their future product designs. According to the UN Environment Report of 2021, shipments of portable solar panels increased over 25% from 2020 to 2021, thereby reflecting the growing popularity of this option.
Integration with solar charging: Integrated solar charging is a key emerging trend in the market. Consumers prefer power banks with built-in solar panels or the ability to attach portable solar chargers. The sun’s energy allows endless recharging during camping trips for unlimited access to power off-grid. Leading brands are offering baking power stations with huge battery capacities that can be recharged faster by using companion solar panels. Goal Zero, a leader in portable power technology, launched its Nomad 7 Plus power bank in 2021 which features a foldable solar charging technology. It can fully charge power bank from empty to full in around 8 hours of direct sunlight reducing dependence on wall chargers.
Smart designs and advanced features: Manufacturers are incorporating smart designs and advanced features into new product launches targeted at campers and outdoor enthusiasts. These include handy Light-emitting diode (LED) flashlights, battery level displays, auto power cut-off, weather-resistant casings, compasses, and multiple charging ports. Convenience and performance enhancing features that are tailored for outdoor trips are key differentiators helping brands attract customers. Anker is the manufacturer of charging technology. This includes wireless charging, car charging, and our best-selling portable and wall chargers, launched the PowerCore III Elite in 2022, which has a large 27,000mAh capacity, three Universal Serial Bus (USB) outputs and one alternating current (AC) outlet. It also allows power sharing between ports and has PowerIQ technology for optimal charging.
Premium branded products: Premium branded camping power banks are an emerging trend, driven by brands like Anker the global leader in charging technology. This includes wireless charging, car charging, and our best-selling portable and wall chargers, GoalZero, Goal Zero sells portable solar panels, power stations, rechargers, lights and speakers for emergency, off-grid, outdoor and every day scenarios, Jackery, the company offers an array of portable power supply solutions, including solar generators, portable power stations & solar panels and others. These products command higher prices owing to better quality, after-sales service, product warranties, and brand reputation. The premium segment adoption is rising with higher disposable incomes and willingness to pay more for product reliability during outdoor trips lacking charging infrastructure. According to the Bureau of Economic of 2024 Analysis, inflation-adjusted Gross domestic product (GDP) for the outdoor recreation economy increased 18.9% in 2021, as compared to a 5.9% for the overall U.S. economy.