CAMPING POWER BANK MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

The camping power bank Market size is valued US$ 654.7 Million in 2024 and is expected to reach US$ 1,474.7 Million by 2031, growing at a compound annual growth rate (CAGR) of 12.3% from 2024 to 2031.

Camping power banks are portable chargers that are designed specifically for outdoor use during camping, hiking, fishing, and other adventures. These allow users to charge their electronic devices like smartphones, tablets, and cameras when out in nature and away from standard power outlets. Key advantages of camping power banks include their durability, weather resistance, high-capacity batteries, and multiple charging ports.

The growth of the camping power bank market is driven by increasing participation in outdoor recreational activities like camping, hiking, and fishing. Continuous product innovation leading to advanced features such as solar-charging capabilities, Light-emitting diode (LED) flashlights, and compact designs.

Camping Power Bank Market Regional Insights

• North America: This region is expected to be the largest market for camping power bank market during the forecast period. In North America, especially the U.S. and Canada, there is a high demand for camping power banks due to the prevalence of outdoor activities and the culture of camping and hiking. There is a strong market for rugged, durable, and high-capacity power banks. Innovations and the adoption of new technologies such as solar-powered and wireless charging are driving growth in this region.
• Europe: The Europe market is expected to be the fastest-growing market for camping power bank market during the forecast period. European consumers often prioritize eco-friendly and sustainable products, which influences the market for power banks with solar charging capabilities or those made with environmentally friendly materials. Regulatory frameworks in the European Union (EU) for electronic devices also influence product design and market trends, with a focus on safety and energy efficiency.
• Asia Pacific: The Asia Pacific market is expected to be the second-largest market for camping power bank market. This region, particularly in countries like China, Japan, South Korea, India, and Australia, has been witnessing a rapid increase in the camping power bank market due to a growing interest in outdoor activities and the increasing affordability of camping equipment. The presence of major electronics manufacturers in Asia Pacific countries can lead to competitive pricing and innovation in the power bank market. The urban population in this region, especially in Southeast Asia, could serve as a significant market for compact and portable camping power banks.

Figure 1. Camping Power Bank Market Share (%), By Region, 2024

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Analyst Viewpoint:

The camping power bank market is expected to witness substantial growth over the forecast period owing to the rising popularity of outdoor recreational activities among millennials and generation Z. Increasing expenditure on camping gear and equipment is also driving the demand for portable charging solutions in the outdoor industry.

North America dominates the market owing to the strong presence of camping equipment manufacturers and suppliers in the U.S. However, Asia Pacific is expected to emerge as the fastest growing region due to the inflating disposable incomes and growing millennial population in countries like China and India who are spending more on travel and outdoor recreational activities.

While compact sizes and high charging capacities of lithium-ion based power banks are the main growth drivers, intermittent availability of charging points in remote locations, and inclement weather conditions in some regions continue to offer new opportunities. Product innovation through advanced battery technology and lightweight materials would enable manufacturers to better tap into the untapped rural areas.

Camping Power Bank Market Drivers            

• Rising popularity of outdoor recreational activities: Rising popularity of outdoor recreational activities like camping, hiking, trekking, and fishing is a major factor driving the demand for camping power banks. With more people seeking adventurous trips into nature away from city life, the need for portable power to charge devices like Global Positioning System (GPS), mobile phones, cameras, and others has increased substantially. Consumer surveys reveal that millennial and generation Z travelers prefer to go camping and backpacking more than prior generations. Their desire to stay connected and capture outdoor experiences is fueling the adoption of rugged and high-capacity power banks designed specifically for the rigors of camping. New data shows more people visiting national forests and grasslands in 2019-2020, according to a Forest Service report, in 2021. National forests and grasslands received 168 million visits in 2020 – an increase of 18 million when compared to 2019.
• Product innovations and feature enrichments: Continuous product innovations and enrichments are enhancing the appeal and capabilities of camping power banks. Key innovations include solar charging panels, inbuilt Light-emitting diode (LED) flashlights, battery level displays, and multiples ports that allow simultaneous charging of several devices. Manufacturers are integrating modern technologies like fast charging, type C inputs, and wireless charging to cater to user requirements. Such feature additions are coupled with smart designs that are tailored for outdoor use is propelling the market growth. According to the data by the World Tourism Organization (UNWTO), in 2023, an estimated 975 million tourists travelled internationally between January and September 2023, an increase of 38% on the same months of 2022.
• Emphasis on portability and compact designs: There is a growing emphasis by manufacturers on introducing lightweight, compact, and portable power bank designs to specifically cater to campers and hikers. These ultra-compact power banks with high-capacity storage can be easily carried in backpacks and are convenient for outdoor trips where space is limited. The minimal weight allows users to carry the power banks without adding much bulk. Market leaders are offering power banks with huge 30,000 mAh capacities in highly portable form factors. According to the Outdoor Industry Association, in 2022, the outdoor recreation economy contributed US$887 billion to the U.S Gross domestic product (GDP) in 2021.
• Strong distribution networks: Major camping power bank vendors are expanding their distribution networks through partnerships with specialty stores, large retail chains, e-commerce platforms, and outdoor gear manufacturers. Having products available both online and offline across diverse retail channels has improved accessibility for customers. Collaborating with companies that provide products for outdoor activities can enhance focused marketing to those who are passionate about camping and adventure. This is expanding the customer reach of top brands. According to European Commission, in 2022, Maritime transport represented 46% of the commodity trade between Europe and other global regions when quantified by value, while by volume, its contribution rose significantly to 74%.

Camping Power Bank Market Opportunities

• Untapped potential in developing economies: Emerging economies in Asia, Latin America, and Middle East & Africa represent huge untapped potential for the camping power banks market owing to growing disposable incomes, rising consumer spending on outdoor leisure products, and increasing participation in adventure tourism. As camping becomes more popular in these regions, it will create substantial demand for camping power banks catering to the needs of off-grid power while camping. Companies have significant opportunities for growth by entering these untapped markets. In 2021, according to a report by Groupe Speciale Mobile Association (GSMA), over the past decade, unique mobile subscribers grew from under 1 billion to over 5.3 billion in low and middle-income countries.
• Growing popularity of RV camping: Growing popularity of recreational vehicle (RV) camping trips as a recreational activity is creating new opportunities. RV campers have need for portable power solutions with large capacities to meet the high-power demands of RVs. Leading companies can tap this segment by launching RV-specific power stations and batteries to enable off-grid power access during RV camping excursions. Market education will also play a key role. According to the statistics provided by the U.S. Department of the Interior, in 2022, annual visits to U.S. national parks rose sharply from 297 million in 2016 to over 319 million in 2021.
• Strategic partnerships: There are growing opportunities for camping power bank companies to enter partnerships with RV manufacturers, outdoor gear brands, specialty retailers, and field equipment suppliers to enhance marketing reach as well as integrate power banks with complementary outdoor products. Such partnerships can be a win-win by enabling access to new customer segments and also improving product utility. In 2022 United Nations World Tourism Organization estimates that adventure travel will be one of the fastest growing tourism segments by 2030. Strategic partnerships allow tapping into these emerging opportunities by creating holistic outdoor experiences for enthusiasts.
• Sustainable and eco-friendly solutions: With consumers becoming more eco-conscious, there is an increasing demand for sustainable and eco-friendly camping power banks utilizing renewable energy sources and biodegradable materials. Companies can differentiate by offering solar-powered banks that are made with recycled materials and innovative biodegradable designs. This creates goodwill with sustainability-focused millennial and generation Z buyers. The UN Environment Program of 2021 predicts that if no measures are taken, the worldwide accumulation of electronic waste is projected to surge by 50 million metric tons from 2018 to 2030. Power banks built with the environment in mind could resonate well with outdoor enthusiasts concerned about waste creation and reduction.

Camping Power Bank Market Trends

• Advances in battery technology: Ongoing advances in lithium-ion, sodium-ion, and graphene battery technology are enabling camping power banks with higher energy density, faster recharging capabilities, and improved stability. The emerging battery chemistries provide opportunities to overcome limitations of existing Li-ion batteries in terms of safety, performance, and environmental impact. Camping power bank manufacturers are investing in research and development (R&D) around new battery technologies to integrate into their future product designs. According to the UN Environment Report of 2021, shipments of portable solar panels increased over 25% from 2020 to 2021, thereby reflecting the growing popularity of this option.
• Integration with solar charging: Integrated solar charging is a key emerging trend in the market. Consumers prefer power banks with built-in solar panels or the ability to attach portable solar chargers. The sun’s energy allows endless recharging during camping trips for unlimited access to power off-grid. Leading brands are offering baking power stations with huge battery capacities that can be recharged faster by using companion solar panels. Goal Zero, a leader in portable power technology, launched its Nomad 7 Plus power bank in 2021 which features a foldable solar charging technology. It can fully charge power bank from empty to full in around 8 hours of direct sunlight reducing dependence on wall chargers.
• Smart designs and advanced features: Manufacturers are incorporating smart designs and advanced features into new product launches targeted at campers and outdoor enthusiasts. These include handy Light-emitting diode (LED) flashlights, battery level displays, auto power cut-off, weather-resistant casings, compasses, and multiple charging ports. Convenience and performance enhancing features that are tailored for outdoor trips are key differentiators helping brands attract customers. Anker is the manufacturer of charging technology. This includes wireless charging, car charging, and our best-selling portable and wall chargers, launched the PowerCore III Elite in 2022, which has a large 27,000mAh capacity, three Universal Serial Bus (USB) outputs and one alternating current (AC) outlet. It also allows power sharing between ports and has PowerIQ technology for optimal charging.
• Premium branded products: Premium branded camping power banks are an emerging trend, driven by brands like Anker the global leader in charging technology. This includes wireless charging, car charging, and our best-selling portable and wall chargers, GoalZero, Goal Zero sells portable solar panels, power stations, rechargers, lights and speakers for emergency, off-grid, outdoor and every day scenarios, Jackery, the company offers an array of portable power supply solutions, including solar generators, portable power stations & solar panels and others. These products command higher prices owing to better quality, after-sales service, product warranties, and brand reputation. The premium segment adoption is rising with higher disposable incomes and willingness to pay more for product reliability during outdoor trips lacking charging infrastructure. According to the Bureau of Economic of 2024 Analysis, inflation-adjusted Gross domestic product (GDP) for the outdoor recreation economy increased 18.9% in 2021, as compared to a 5.9% for the overall U.S. economy.

Camping Power Bank Market Restraints 

• High costs and limited applications: A key factor restraining wider adoption of camping power banks is their relatively high costs as compared to regular power banks. Their niche outdoor application scope also limits the overall market size. Mainstream consumers may be reluctant to pay premium prices for a product used occasionally only during outdoor trips and camping. Bringing down costs can help tap the mass market. As demand for camping power banks grows and production increases, companies can achieve economies of scale that could lead to lower costs per unit, thereby making these products more affordable.
• Heavy weights and bulkiness: The weights and bulkiness of high-capacity camping power banks makes them inconvenient for applications like long multi-day treks and mountain hikes where minimizing pack weight is critical. The market needs more innovation focused on reducing weights through material technology while maintaining capacities. Excess bulk hinders easy portability during strenuous outdoor trips. Manufacturers could invest in new, lightweight materials for casings and internal components without sacrificing durability or performance. Advanced polymers or aluminum might replace heavier materials to reduce the overall weight. Develop modular power banks that allow users to adjust the capacity as needed. Smaller, individual units could be used for shorter trips, while several modules can be combined for extended journeys, thus offering flexibility to the camper. Integrated Features: Promote power banks that serve multiple functions (e.g., with built-in lights, Global Positioning System (GPS), or save your souls (SOS) signals) to reduce the number of devices campers need to carry, thus saving space and weight.
• Slow recharge times: While power outputs and battery capacities have increased substantially, recharging camping power banks can still take fairly long and this hinders user convenience. Faster recharge technologies need to be incorporated so charging can be done within reasonable timeframes. Quick recharge capability allows multiple uses during trips and improves overall utility. Develop power banks with multiple charging inputs, thus enabling them to be charged from more than one source simultaneously, thereby speeding up the overall charging process.

Key Strategic Initiatives

New product launches

• In January 2022, Anker, the global leader in charging technology. This includes wireless charging, car charging, and our best-selling portable and wall chargers, launched PowerHouse 767 high-capacity power station to stay powered anywhere. The product is 52.5cm long and 25cm wide and weighs 30.5kg.
• In March 2021, EcoFlow, the company provides portable power products, solar technology, and smart home energy solutions, launched the DELTA Max portable power station with a massive 2016Wh capacity and fast charging capabilities to rapidly charge devices.
• In August 2020, Jackery, the company offers an array of portable power supply solutions, including solar generators, portable power stations & solar panels, launched its new Explorer 1000 portable power station that is designed for van life and outdoor adventures with 1002Wh capacity.

Acquisition and partnerships

• In August 2023, Anker, the global leader in charging technology. This includes wireless charging, car charging, and our best-selling portable and wall chargers, partnered with ABM Kuwait, the company offer state-of-the-art consumer electronics and solutions, to expanding its presence across the GCC region.
• In September 2022, EcoFlow, the company provides portable power products, solar technology, and smart home energy solutions, partnered with home improvement retailer Lowe's Companies, Inc., it is an American retail company specializing in home improvement, to expand the availability of its portable power solutions.

Figure 2. Camping Power Bank Market Share (%), By End-User, 2024

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Top Companies in Camping Power Bank Market

• Anker Innovations
• Crave
• Duracell
• EcoFlow
• Goal Zero
• Jackery
• MAXOAK
• Omnicharge Inc.
• OUTXE
• Panasonic Energy Co., Ltd.
• Pisen
• RavPower
• Samsung
• Sony
• Xiaomi
• Zendure

Definition: The camping power bank market refers to the industry and companies that are involved in manufacturing, marketing, and selling portable battery packs, solar chargers, and plug-in power stations that are designed specifically for outdoor recreational activities like camping, hiking, fishing, hunting, and more. These rechargeable power devices allow users to charge phones, cameras, Global Positioning System (GPS) devices, and other electronics when off the grid and outdoors over multiple days. Key offerings include rugged, waterproof designs optimized for travel, and outdoor use. The market is driven by growing consumer demand for portable power solutions for uninterrupted access to devices when camping and partaking in adventures off-grid. The leading vendors compete on battery capacity, durability, charging speed, weight, and innovative features that are tailored for campers and outdoor enthusiasts.