Market Challenges And Opportunities
Calcium Citrate Malate Market Drivers
- Growing prevalence of bone health issues: Growing prevalence of bone health issues such as osteoporosis and osteopenia can drive the growth of the calcium citrate malate market. According to Health Organizations, over 200 Mn people suffer from osteoporosis worldwide. Calcium citrate malate supplements can improve bone mineral density and reduce the risk of fractures. Rising cases of bone health problems boosts demand for calcium supplements including calcium citrate malate. For instance, as per the data, global calcium citrate malate market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031.
- Increasing health consciousness among consumers: With rising awareness about preventive healthcare, consumers are increasingly focused on proper nutrition and supplements to meet their recommended intakes of vitamins and minerals. Calcium deficiency is common worldwide, driving many health-conscious consumers towards calcium supplements. Calcium citrate malate is more soluble and bioavailable compared to other forms of calcium, thus, making it an ideal choice. The shift towards preventive health is driving supplements sales, thus, fueling the growth of the calcium citrate malate market. Rising demand for dietary supplements among millennial and increasing demand for bone and joint supplements among the geriatric population are further driving the market growth.
- Rising demand from food & beverage manufacturers: Calcium citrate malate is increasingly being used as a food additive in functional food and beverages to boost their calcium content. The growing consumer demand for fortified and calcium-rich food and beverages boosts uptake of calcium additives by food manufacturers. Rising demand for clean-label and organic ingredients boosts adoption of plant-derived calcium citrate malate in food & beverages.
Calcium Citrate Malate Market Restraints
- High costs compared to other calcium supplement forms: Despite advantages like high bioavailability, calcium citrate malate supplements are priced higher than other forms like calcium carbonate. The higher production costs are due to the complex manufacturing process. The premium pricing limits adoption among cost-conscious consumers, thus, hampering market growth. Manufacturers should focus on reducing production costs through innovations in manufacturing and economies of scale.
- Side effects at high dosages: Calcium citrate malate is recognized as safe and well-tolerated but it has some side effects like constipation, flatulence, nausea, abdominal pain, and diarrhea in individuals taking high doses of calcium citrate malate. Concerns regarding potential side effects limit widespread adoption among some demographic groups like pregnant women and children. Manufacturers should educate consumers regarding following the recommended dosage.
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