CALCIUM CITRATE MALATE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Calcium citrate malate market is expected to reach US$ 445.1 Mn by 2031, from US$ 290.0 Mn in 2023, exhibiting a CAGR of 5.5% during the forecast period.

Calcium citrate malate is a calcium supplement often derived from limestone or eggshells. It is commonly used to support bone health, dental health, and cardiovascular health. Calcium citrate malate market growth is driven by factors such as rising health consciousness, growing geriatric population, and increasing prevalence of bone disorders like osteoporosis.

The calcium citrate malate market is segmented based on product type, application, and region.

Calcium Citrate Malate Market- Regional Insights

• North America is expected to be the largest market for calcium citrate malate during the forecast period, and accounted for 41% of the market share in 2023. The market growth in North America can be attributed to the high prevalence of bone disorders, increasing health awareness, and presence of major players in the region.
• Asia Pacific accounted for 29% of the calcium citrate malate market share in 2023. The market growth in Asia Pacific can be attributed to rising health consciousness and aging demographics in the region.
• Europe accounted for 17% of the calcium citrate malate market share in 2023. The market growth in Europe can be attributed to growing adoption of preventive healthcare practices and increasing launches of calcium citrate malate products.

Figure 1. Global Calcium Citrate Malate Market Share (%), by Region, 2023

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Calcium Citrate Malate Market Drivers

• Growing prevalence of bone health issues: Growing prevalence of bone health issues such as osteoporosis and osteopenia can drive the growth of the calcium citrate malate market. According to Health Organizations, over 200 Mn people suffer from osteoporosis worldwide. Calcium citrate malate supplements can improve bone mineral density and reduce the risk of fractures. Rising cases of bone health problems boosts demand for calcium supplements including calcium citrate malate. For instance, as per the data, global calcium citrate malate market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031.
• Increasing health consciousness among consumers: With rising awareness about preventive healthcare, consumers are increasingly focused on proper nutrition and supplements to meet their recommended intakes of vitamins and minerals. Calcium deficiency is common worldwide, driving many health-conscious consumers towards calcium supplements. Calcium citrate malate is more soluble and bioavailable compared to other forms of calcium, thus, making it an ideal choice. The shift towards preventive health is driving supplements sales, thus, fueling the growth of the calcium citrate malate market. Rising demand for dietary supplements among millennial and increasing demand for bone and joint supplements among the geriatric population are further driving the market growth.
• Rising demand from food & beverage manufacturers: Calcium citrate malate is increasingly being used as a food additive in functional food and beverages to boost their calcium content. The growing consumer demand for fortified and calcium-rich food and beverages boosts uptake of calcium additives by food manufacturers. Rising demand for clean-label and organic ingredients boosts adoption of plant-derived calcium citrate malate in food & beverages. 

Calcium Citrate Malate Market Opportunities

• Growing demand for gummy supplements: There has been rising demand for gummy supplements due to their taste and ease of consumption. Several calcium supplement manufacturers have launched gummy variants containing calcium citrate malate to cater to this demand. Calcium citrate malate's neutral taste profile makes it well-suited for gummy supplements. Manufacturers have significant opportunities to leverage the rapid growth of gummy supplements by developing innovative products targeted toward various age demographics.
• Untapped demand in emerging markets: Developing economies, such as China, India, and Brazil, represent significant untapped opportunities for calcium supplement manufacturers. Growing health awareness, aging populations, and rising disposable incomes can drive the market growth. Large underserved populations with low calcium intake offer major opportunities for market players. Strategic partnerships, advertising, and localized products can help manufacturers tap into the strong growth potential offered by developing regions.
• Growing pet supplement segment: The pet supplements segment is witnessing rapid growth due to pet humanization and rising awareness about pet health issues. Calcium supplements are recommended for pets to support their bone health. Launching calcium citrate malate supplements specifically formulated and marketed for pets can help manufacturers tap into the fast-growing pet supplements market. The significant rise in pet ownership and spending on pet care can offer opportunities for the market growth.

Calcium Citrate Malate Market Trends

• Increasing launch of plant-based and organic supplements: Consumers nowadays are increasingly demanding plant-based and organic supplements made from natural ingredients. Several manufacturers have launched organic and plant-based calcium citrate malate supplements to address this need. Being plant-derived, calcium citrate malate has strong appeal among consumers looking for vegetarian/vegan and organic supplements, thus, providing it an edge over animal-derived calcium salts. The rise of plant-based lifestyles and clean label movement make this a strong product development trend.
• Combination products with added minerals and vitamins: Combination calcium supplements containing additional minerals like magnesium and vitamins, such as vitamin D, are becoming increasingly popular. Several manufacturers offer calcium citrate malate supplements combined with zinc, magnesium, vitamin K2, vitamin D3, and other essential micronutrients. These combination products offer more comprehensive bone health benefits. Adding complementary ingredients to calcium supplements is a major formula innovation trend catering to the consumer demand.
• Transparency and clean labeling: Consumers nowdays scrutinize supplement labels and demand total transparency from brands regarding their ingredients and claims. Clean labeling, non-GMO, and free-from claims like gluten-free have become highly desirable attributes. To appeal to label-conscious consumers, manufacturers are offering non- Genetically Modified Organisms (GMO), allergen-free, and additive-free calcium citrate malate supplements. Investments in tamper-proof packaging and Blockchain technology for supply chain traceability also support transparency. These initiatives to enhance label trust are critical trends shaping product positioning.

Calcium Citrate Malate Market Restraints

• High costs compared to other calcium supplement forms: Despite advantages like high bioavailability, calcium citrate malate supplements are priced higher than other forms like calcium carbonate. The higher production costs are due to the complex manufacturing process. The premium pricing limits adoption among cost-conscious consumers, thus, hampering market growth. Manufacturers should focus on reducing production costs through innovations in manufacturing and economies of scale.
• Side effects at high dosages: Calcium citrate malate is recognized as safe and well-tolerated but it has some side effects like constipation, flatulence, nausea, abdominal pain, and diarrhea in individuals taking high doses of calcium citrate malate. Concerns regarding potential side effects limit widespread adoption among some demographic groups like pregnant women and children. Manufacturers should educate consumers regarding following the recommended dosage.

Recent Developments

New product launches

• In June 2022, American Elements launched calcium citrate malate that can be used in dietary supplements. It helps support bone health and teeth health.
• In January 2021, Jungbunzlauer, one of the leading producers of biodegradable ingredients of natural origin, launched CalCium, a highly soluble calcium citrate malate ingredient that is designed for beverage applications. It provides formulated beverages with a neutral taste profile.
• In May 2020, Dr. Paul Lohmann, a leading developer and manufacturer of high value mineral and metal salts – made in Germany, launched Calcichew D3 Forte, a calcium citrate malate supplement that also contains vitamin D3 for optimal calcium absorption. It is used to prevent osteoporosis.

Acquisition and partnerships

• In October 2022, Jungbunzlauer acquired Adlt Food, India-based calcium malate manufacturer, to expand its footprint and production capacities in the growing Indian market
• In May 2021, Gadot Biochemical, a leading manufacturer of food and nutraceutical ingredients, acquired a 51% stake in Nikunj Chemicals to leverage Nikunj Chemicals' distribution network and local market expertise to drive growth across India
• In December 2020, Tate & Lyle PLC, a global supplier of food and beverage products to food and industrial markets, signed an agreement with DPO International to distribute its calcium citrate malate ingredients across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.

Figure 2. Global Calcium Citrate Malate Market Share (%), By Application, 2023

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Top companies in Calcium Citrate Malate Market

• Jungbunzlauer
• Gadot Biochemical Industries
• Sucroal
• Paul Lohmann
• Global Calcium
• TATE & LYLE
• American Elements
• Triveni Chemicals
• B. Enterprises
• Nikunj Chemicals
• Advait Industries
• Anmol Chemicals
• Krishna Chemicals
• AMS biotechnology
• Henan Honghui Biotechnology

*Definition: Calcium citrate malate market refers to the industry and market associated with calcium citrate malate supplements. Calcium citrate malate is a calcium supplement commonly derived from limestone or eggshells and is used to support bone health, dental health, cardiovascular health, and muscle function. The market includes the production, marketing, sale, and distribution of calcium citrate malate ingredients and formulations for use in dietary supplements, nutraceuticals, functional foods & beverages, pharmaceuticals, and personal care products. Key factors driving market growth include rising health consciousness, growth in aging populations, increasing prevalence of bone disorders like osteoporosis, and rising adoption in preventive healthcare.

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