The global breathable mesh running shoes market is estimated to be valued at USD 1.70 Bn in 2024 and is expected to reach USD 2.62 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
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The increasing number of health-conscious individuals and runners across the globe is generating high demand for breathable and light weight running shoes. Moreover, major players Nike, adidas and other are focusing on the production of innovative breathable mesh fabrics to provide enhanced comfort and ventilation to the feet during running. Several awareness campaigns by popular sport brands regarding the importance of proper running gears is further contributing to the market growth. Additionally, easy availability of various brands and models of breathable mesh running shoes online as well as in retail stores is boosting their sales.
Market Driver - Increased participation in sports and outdoor activities
With changing lifestyles and increasing awareness about the importance of maintaining physical fitness, more and more people around the world are participating in various sports and outdoor activities on a regular basis. Earlier, sports were considered just a hobby or was limited to professional players and dedicated enthusiasts. However, now it has become an integral part of daily routine for a significant portion of population. People are realizing that besides just being physically active, indulging in sports also helps in reducing stress levels as well as boosts productivity.
Running and jogging are among the most popular physical activities that has witnessed a massive surge in participation rates globally. Their popularity can be attributed to the fact that they require minimum equipment and can be done almost anywhere, making them very convenient to include in one's daily schedule. Moreover, numerous health benefits associated with running such as weight management, stronger bones & muscles, and improved cardiovascular health has encouraged more amateur athletes to take up this sport. Major running events and marathon races are regularly organized across cities which has further fueled the enthusiasm.
In order to effectively participate in running activities, wearing proper sports shoes is imperative to prevent injuries and ensure comfort. While earlier basic rubber-soled shoes were sufficient, sophisticated high-performance running shoes are now preferred by runners. Breathable mesh upper material is widely used in these shoes as it allows ventilation, keeps the feet cool and dry even after hours-long runs. The meshed fabric promotes air circulation inside the shoe to wick away moisture from sweaty feet. This has made mesh shoes a top choice among amateur and professional runners alike.
Growing health and fitness consciousness
In the last few decades, people's attitude towards their health and fitness has undergone a sea change. Various factors such as increased health awareness, rising income levels as well as growing life expectancy have made individuals more conscious about their well-being. They are now willing to spend considerable time and money on improving physical fitness and reducing medical risks. Social media influence has also played a major role where users regularly share workout routines and healthy meal plans, inspiring others to follow suit.
This shift in attitude is validated by the rapid growth of global health and fitness clubs’ industry. The number of gym memberships and nutritional supplement consumers is rising exponentially with more traction coming from developing countries. Meanwhile, preventive healthcare approach is gaining acceptance and diseases linked with sedentary lifestyle such as obesity, diabetes, heart conditions, etc. are imposing huge economic burden on societies.
As people concentrate more on getting in shape and staying active, the demand for specialized fitness products is also experiencing a significant boom. Sportswear category is being redefined to cater to new consumers. While earlier basic sports shoes were sufficient, today detailed designs focused on breathability, comfort, support, etc. optimized for various activities are available. Breathable mesh running shoes have emerged as a popular sub-segment satisfying the requirements of runners and joggers. Thanks to the air-filled mesh uppers, these shoes allow feet to breathe freely keeping them cool and dry even after prolonged use. This specific feature addresses a key fitness pain point making mesh material very appealing to health-conscious buyers.
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