BREATHABLE MESH RUNNING SHOES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

One of the key challenges faced by the global breathable mesh running shoes market is the availability of cheaper alternatives. While breathable mesh running shoes offer superior comfort and performance due to their lightweight breathable mesh material, there are many lower-priced running shoes made with cheaper synthetic materials available in the market. Given the price-sensitive nature of customers especially in developing economies, these cheaper alternatives are able to capture a significant market share. Many local and regional brands such as Woodland Bata and other from Asia Pacific are aggressively marketing low-cost running shoes, which is affecting the sale of premium breathable mesh shoes from global established brands. To counter this challenge, leading brands would need to focus on brand positioning and highlight the performance benefits of their shoes to justify the higher prices.

Market Opportunity - Growth of online sales channels

The global breathable mesh running shoes market has a huge opportunity in the growing online sales channels. Due to the convenience and discounts offered, online shopping for apparels and footwear is experiencing strong growth globally. Various e-commerce majors have built robust online platforms where customers can browse through a wide assortment of latest products from multiple brands on one platform. This has made online channel very attractive for the research and purchase of technical running shoes such as breathable mesh shoes. Leading brands Nike and other and retailers are therefore focusing on optimizing their website and enhancing their presence on online marketplaces. They are also leveraging digital marketing tools to directly reach and acquire new customers through online channels. This offers great opportunity for the breathable mesh running shoes market to tap into the rapidly growing base of online shoppers worldwide.