Close-monitor your Competitor's Move, Request sample copy
Growing health and fitness consciousness
In the last few decades, people's attitude towards their health and fitness has undergone a sea change. Various factors such as increased health awareness, rising income levels as well as growing life expectancy have made individuals more conscious about their well-being. They are now willing to spend considerable time and money on improving physical fitness and reducing medical risks. Social media influence has also played a major role where users regularly share workout routines and healthy meal plans, inspiring others to follow suit.
This shift in attitude is validated by the rapid growth of global health and fitness clubs’ industry. The number of gym memberships and nutritional supplement consumers is rising exponentially with more traction coming from developing countries. Meanwhile, preventive healthcare approach is gaining acceptance and diseases linked with sedentary lifestyle such as obesity, diabetes, heart conditions, etc. are imposing huge economic burden on societies.
As people concentrate more on getting in shape and staying active, the demand for specialized fitness products is also experiencing a significant boom. Sportswear category is being redefined to cater to new consumers. While earlier basic sports shoes were sufficient, today detailed designs focused on breathability, comfort, support, etc. optimized for various activities are available. Breathable mesh running shoes have emerged as a popular sub-segment satisfying the requirements of runners and joggers. Thanks to the air-filled mesh uppers, these shoes allow feet to breathe freely keeping them cool and dry even after prolonged use. This specific feature addresses a key fitness pain point making mesh material very appealing to health-conscious buyers.
Joining thousands of companies around the world committed to making the Excellent Business Solutions.
View All Our Clients