BREATHABLE MESH RUNNING SHOES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)
The global breathable mesh running shoes market is estimated to be valued at USD 1.70 Bn in 2024 and is expected to reach USD 2.62 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
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The increasing number of health-conscious individuals and runners across the globe is generating high demand for breathable and light weight running shoes. Moreover, major players Nike, adidas and other are focusing on the production of innovative breathable mesh fabrics to provide enhanced comfort and ventilation to the feet during running. Several awareness campaigns by popular sport brands regarding the importance of proper running gears is further contributing to the market growth. Additionally, easy availability of various brands and models of breathable mesh running shoes online as well as in retail stores is boosting their sales.
Market Driver - Increased participation in sports and outdoor activities
With changing lifestyles and increasing awareness about the importance of maintaining physical fitness, more and more people around the world are participating in various sports and outdoor activities on a regular basis. Earlier, sports were considered just a hobby or was limited to professional players and dedicated enthusiasts. However, now it has become an integral part of daily routine for a significant portion of population. People are realizing that besides just being physically active, indulging in sports also helps in reducing stress levels as well as boosts productivity.
Running and jogging are among the most popular physical activities that has witnessed a massive surge in participation rates globally. Their popularity can be attributed to the fact that they require minimum equipment and can be done almost anywhere, making them very convenient to include in one's daily schedule. Moreover, numerous health benefits associated with running such as weight management, stronger bones & muscles, and improved cardiovascular health has encouraged more amateur athletes to take up this sport. Major running events and marathon races are regularly organized across cities which has further fueled the enthusiasm.
In order to effectively participate in running activities, wearing proper sports shoes is imperative to prevent injuries and ensure comfort. While earlier basic rubber-soled shoes were sufficient, sophisticated high-performance running shoes are now preferred by runners. Breathable mesh upper material is widely used in these shoes as it allows ventilation, keeps the feet cool and dry even after hours-long runs. The meshed fabric promotes air circulation inside the shoe to wick away moisture from sweaty feet. This has made mesh shoes a top choice among amateur and professional runners alike.
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Growing health and fitness consciousness
In the last few decades, people's attitude towards their health and fitness has undergone a sea change. Various factors such as increased health awareness, rising income levels as well as growing life expectancy have made individuals more conscious about their well-being. They are now willing to spend considerable time and money on improving physical fitness and reducing medical risks. Social media influence has also played a major role where users regularly share workout routines and healthy meal plans, inspiring others to follow suit.
This shift in attitude is validated by the rapid growth of global health and fitness clubs’ industry. The number of gym memberships and nutritional supplement consumers is rising exponentially with more traction coming from developing countries. Meanwhile, preventive healthcare approach is gaining acceptance and diseases linked with sedentary lifestyle such as obesity, diabetes, heart conditions, etc. are imposing huge economic burden on societies.
As people concentrate more on getting in shape and staying active, the demand for specialized fitness products is also experiencing a significant boom. Sportswear category is being redefined to cater to new consumers. While earlier basic sports shoes were sufficient, today detailed designs focused on breathability, comfort, support, etc. optimized for various activities are available. Breathable mesh running shoes have emerged as a popular sub-segment satisfying the requirements of runners and joggers. Thanks to the air-filled mesh uppers, these shoes allow feet to breathe freely keeping them cool and dry even after prolonged use. This specific feature addresses a key fitness pain point making mesh material very appealing to health-conscious buyers.
Key Takeaways from Analyst:
Mesh running shoes have seen increased traction due to their breathable and lightweight characteristics. Consumers are increasingly health-conscious and prefer shoes that allow sweat evaporation to keep their feet cool and dry during runs. Additionally, the uptick in jogging and fitness activities among millennials will drive further demand.
North America currently dominates the market owing to high health awareness and participation in sports. However, Asia Pacific is likely to witness the fastest growth. Countries like China and India are experiencing rising incomes and changing lifestyles. More people are taking up running as a fitness activity. Additionally, positive government initiatives to promote sports are encouraging the market growth.
Stringent regulations around environmental standards and workplace safety could pose challenges to market players. Manufacturing breathable mesh involves intensive labor and complexity in the design process. Fluctuations in raw material prices also impact production costs. However, advancements in technology are allowing companies to automate production and use eco-friendly materials. Ongoing R&D to develop lightweight, sweat-wicking mesh could present lucrative opportunities.
Market Challenge - Availability of cheaper alternatives
One of the key challenges faced by the global breathable mesh running shoes market is the availability of cheaper alternatives. While breathable mesh running shoes offer superior comfort and performance due to their lightweight breathable mesh material, there are many lower-priced running shoes made with cheaper synthetic materials available in the market. Given the price-sensitive nature of customers especially in developing economies, these cheaper alternatives are able to capture a significant market share. Many local and regional brands such as Woodland Bata and other from Asia Pacific are aggressively marketing low-cost running shoes, which is affecting the sale of premium breathable mesh shoes from global established brands. To counter this challenge, leading brands would need to focus on brand positioning and highlight the performance benefits of their shoes to justify the higher prices.
Market Opportunity - Growth of online sales channels
The global breathable mesh running shoes market has a huge opportunity in the growing online sales channels. Due to the convenience and discounts offered, online shopping for apparels and footwear is experiencing strong growth globally. Various e-commerce majors have built robust online platforms where customers can browse through a wide assortment of latest products from multiple brands on one platform. This has made online channel very attractive for the research and purchase of technical running shoes such as breathable mesh shoes. Leading brands Nike and other and retailers are therefore focusing on optimizing their website and enhancing their presence on online marketplaces. They are also leveraging digital marketing tools to directly reach and acquire new customers through online channels. This offers great opportunity for the breathable mesh running shoes market to tap into the rapidly growing base of online shoppers worldwide.
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Insights by product type: Comfort Above All Else
In terms of product type, neutral running shoes is expected to contribute 39.2% share of the market in 2024, owing to consumer preference for well-cushioned shoes with flexibility and comfort above specialized functionalities. Neutral running shoes are designed to provide a natural gait without controlling motion or stability, allowing users to run freely without constraints. Their soft yet supportive midsoles and plush interiors wrap the foot snugly to reduce impact forces, especially for casual runners who prioritize a comfortable ride over performance. Many models have breathable mesh uppers that keep feet cool and dry during long runs. Their versatile attribute to accommodate most running styles has made neutral shoes a top choice for starters and occasional joggers looking for an easy-wearing companion without compromising on cushioning, increasing launch of new products by key players is expected to drive the segment growth. For instance, in 2023, Adidas, a German athletic apparel and footwear corporation launched the Switch FWD, its latest running shoes specifically designed for beginners. This innovative footwear is aimed at providing a comfortable and supportive experience for those new to running, making it easier for them to start and maintain their fitness journey.
Insights by price range: Value for Money
In terms of price range, low (below US$50) is expected to contribute 34.6% share of the market in 2024, as cost-sensitive customers, including budget-conscious enthusiasts and young urbanites, are attracted to affordable options. Shoes in this bracket succeed by offering strong value for limited prices, focusing on essentials like an adequately cushioned midsole and durable outsole without superfluous technologies. Lightweight meshes and minimal overlays keep the upper breathable while maintaining structural integrity for daily training. Aggressive sales and promotions amplify their appeal among recreational joggers unwilling to spend heavily but still wanting support and ventilation on runs. Entry-level models satisfy the basic needs of value-driven buyers, representing an accessible gateway to the lifestyle.
Insights by distribution channel: Online Convenience
In terms of distribution channel, online retail is expected to contribute 34.7% share of the market in 2024, driven by the convenience it provides. Many avid runners appreciate the hassle-free experience of browsing a vast collection of shoes from leading brands on digital platforms anytime, without needing to visit physical stores. Detailed specifications, pictures from multiple angles, and honest reviews from other customers help make informed purchasing decisions remotely. Free shipping and easy returns further instill confidence in online buying. Meanwhile, mobile interfaces have streamlined the process, allowing orders even on the go. The growing affinity for contactless services amidst COVID-19 has boosted online dependency, cementing its popularity especially among time-pressed, tech-savvy consumers.
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North America has been dominating the global breathable mesh running shoes market for last several years. The region is expected to hold 34.7% of the market share in 2024. The region is home to many leading brands like Nike, Adidas, and Under Armour who have their headquarters in the U.S. and Canada. These brands have strong brand visibility and loyalty among customers in the region. Moreover, health consciousness and participation in outdoor activities like running, jogging, and trail running is markedly higher in North America compared to other regions. This has ensured a large and loyal customer base for breathable mesh running shoes. Brands also customize their products as per the regional weather patterns and customer preference which has helped them establish dominance.
Another factor for North America's dominance is the presence of numerous specialty retail stores as well as online channels for the sale of sports merchandise. Customers have easy access to the latest styles and models within days of global launch. Some key manufacturing facilities of major brands are also located in the U.S. which helps maintain adequate inventory levels. Overall market structure and logistics are well developed to support continuous supplies. Exports to Europe and Asia Pacific regions have also contributed in maintaining the revenue flow for brands based out of North America.
The Asia Pacific region has emerged as the fastest growing market for breathable mesh running shoes globally. The presence of developing countries like China and India with burgeoning middle class has boosted demand for Breathable Mesh Running Shoes Market. Further, Southeast Asian countries like Thailand, Vietnam, and Indonesia are attracting many global sports brands such as Nike and other brands to set up manufacturing plants to cater to the regional and global demand. This has made the products more affordable and easily available.
Simultaneously campaigns to promote health and fitness through jogging and running have resonated well with customers in Asia Pacific. Lifestyle changes along with rising disposable incomes are propelling the growth of running as a popular outdoor activity in cities. Domestic brands such as Metro are also entering this space and offering quality products at competitive rates.
Breathable Mesh Running Shoes Market Report Coverage
| Report Coverage | Details | ||
|---|---|---|---|
| Base Year: | 2023 | Market Size in 2024: | US$ 1.70 Bn |
| Historical Data for: | 2019 To 2023 | Forecast Period: | 2024 To 2031 |
| Forecast Period 2024 to 2031 CAGR: | 6.4% | 2031 Value Projection: | US$ 2.62 Bn |
| Geographies covered: |
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| Segments covered: |
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| Companies covered: |
Nike, Adidas, Brooks, Saucony, New Balance, Asics, Hoka One, Mizuno, Puma, Under Armour, Altra, On Running, Salomon, Keen, Reebok, Inov-8, Topo Athletic, and Skechers |
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| Growth Drivers: |
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| Restraints & Challenges: |
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*Definition: The global breathable mesh running shoes market consists of shoes designed specifically for running or other athletic activities. These shoes feature breathable mesh materials on the uppers to keep feet cool and dry during exercise. The mesh construction allows maximum airflow while the shoes are worn. They often have cushioned midsoles and grippy rubber outsoles for traction and shock absorption on various surfaces. Popular brands such as Nike and other barnds offer different breathable mesh running shoe styles for different foot types.
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About Author
Sakshi Suryawanshi is a Research Consultant with 6 years of extensive experience in market research and consulting. She is proficient in market estimation, competitive analysis, and patent analysis. Sakshi excels in identifying market trends and evaluating competitive landscapes to provide actionable insights that drive strategic decision-making. Her expertise helps businesses navigate complex market dynamics and achieve their objectives effectively.
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