BREAST SHELLS MARKET Challenges and Opportunities

The global breast shells industry is facing high competition among manufacturers of breast shells. Being a low involvement product, breast shells have become highly commoditized over the years. This has made it very difficult for brands to differentiate their products and command brand premiums. Major players in the market are engaged in price wars to gain market share, which is adversely affecting margins. Moreover, private label brands offered by retailers are further intensifying competition.

Breast Shells Market Opportunity: Growing e-commerce adoption for breast shells purchases.

The breast shells industry is witnessing significant growth opportunities arising from the rising popularity of e-commerce platforms for product purchases. More women are now buying breast shells online due to the ease and convenience offered as compared to retail stores. E-commerce platforms provide detailed product information, reviews, and comparisons which help buyers to research and select the right product sitting in the comfort of their homes.