Brand Licensing Market Size and Trends

Global Brand Licensing Market is estimated to be valued at USD 28.95 bn in 2025 and is expected to reach USD 39.96 bn by 2032, growing at a compound annual growth rate (CAGR) of 4.7% from 2025 to 2032.

Key Takeaways from the Brand Licensing Market Report:

Apparels are anticipated a market share of 52.3% share in 2025.
Entertainment enjoys the highest market share of 39.8% in 2025.
North America is a leading market with a projected share of 42.6% share in 2025.
Asia Pacific is the fast-growing market expected to account for 33.0% market share in 2025.

Market Overview:

Brand licensing has become a prominent means for brands to generate additional revenue and establish partnerships as the market has witnessed a steady growth in the recent past. Trends in the market indicate a rising demand for brand licensing deals across diverse industries such as toys, food and beverages, apparel, and personal care. Consumer preference for established brands coupled with the willingness of companies to pay premium prices for strong brand associations are driving greater collaborations. Popular culture figures and characters also experience increase in monetization channels through licensing agreements.