Market News
Recent Developments
New product launches
- In March 2022, Adidas launched new boxing boots and gloves with sweat-wicking technology and extra wrist support and protection. The launch aims to strengthen its boxing equipment portfolio. Adidas is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe.
- In January 2021, Century Martial Arts launched the C3 boxing line with a focus on athlete safety and innovative technology. The launch includes gloves, hand wraps, headgear, and apparel range. The launch includes a range of gloves, hand wraps, headgear, and apparel.
- In May 2020, Hayabusa launched the new T3 boxing line using proprietary technologies for improved fist alignment and protection. The launch expands its intelligent fightwear equipment offerings. Hayabusa is a popular brand, with strong ties to MMA, but also branching out to various individual martial arts as well. They strive for high performance, and many of their products feature bold, unique designs. They are currently working alongside Glory Kickboxing as the official equipment suppliers.
Acquisition and partnerships
- In October 2021, Everlast partnered with Online Trading Academy to develop an educational boxing curriculum focused on physical and mental skill development. The partnership combines boxing and finance education.
- In December 2020, Century Martial Arts acquired rival brand Revgear, adding popular protective equipment, apparel, and gloves to its portfolio. The acquisition expanded its consumer reach.
- In January 2020, Twins Special entered into a partnership with MTG Heavy Duty Boxing to become the official equipment sponsor for its events. The partnership provides Twins Special access to professional boxers.
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