Body Sculpting (Body Contouring) Market Size and Trends

The Global Body Sculpting (Body Contouring) Market is estimated to be valued at USD 8.92 Bn in 2025 and is expected to reach USD 12.98 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 5.5% from 2025 to 2032.

Key Takeaways of the Body Sculpting (Body Contouring) Market:

By product type, the non-invasive devices segment is expected to contribute the highest share of the body sculpting (body contouring) market with 42.1% in 2025.
By technology, the laser technology segment is expected to contribute the highest share of the market with 35.2% in 2025.
By application, the abdomen segment is expected to contribute the highest share of the body sculpting (body contouring) market with 34.1% in 2025.
North America is expected to top the global market with 3% share, followed by Asia Pacific with 27.7% share in 2025.

Market Overview:

The Body Sculpting (Body Contouring) Market has been experiencing steady growth driven by the rising preference of minimally invasive and non-invasive procedures over traditional bariatric surgeries. Procedures such as liposuction, abdominal etching, thigh and butt lift, and arm lift contribute largely to the market revenues. The rising popularity of medical spas, growing obese and overweight population, increasing social media influence, and demand for aesthetic procedures are some of the key factors expected to drive the market growth during the forecast period. Advancements in non-invasive and minimally-invasive body sculpting and body fat reduction technologies have further increased the demand. However, high cost of these procedures and social stigmas associated with aesthetic treatments may hamper market growth.

Body Sculpting (Body Contouring) Market Concentration By Players

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Key Developments:

In April 2024, Cartessa Aesthetics, a medical device company, in partnership with DEKA, an Italy-based company and a global leader in the development and manufacturing of advanced laser technologies, launched PHYSIQ 360, an advanced non-invasive body contouring technology. As the next generation of the award-winning PHYSIQ, it offers customizable, optimized treatments for fat reduction and muscle building across a wide range of skin and body types, enhancing performance and results through innovative energy delivery methods.
In April 2024, Cynosure LLC (US), a global provider of aesthetic and medical treatment systems, merged with Lutronic (South Korea), a prominent aesthetic laser manufacturer, to enhance product innovation and customer service for aesthetic providers.
In December 2023, Venus Concept (US), a global medical aesthetic technology, partnered with Spectra Medical Systems (India), a medical equipment company to expand its distribution network and strengthen customer and technical support.
In April 2023, Allergan Aesthetics, an AbbVie company, a pharmaceutical company, launched CoolMonth in April to encourage conversations about non-invasive body contouring with healthcare providers. A survey revealed 40% of people start thinking about fat reduction in spring, and 92% want help getting summer-ready. CoolSculpting Elite, the U.S. FDA-cleared for treating visible fat bulges in areas like the abdomen, thighs, and arms, has performed over 17 million treatments since its 2010 clearance, with 89.2% patient satisfaction after two visits. CoolMonth aims to guide patients in achieving their goals through appropriate treatment plans.

Top Strategies Followed by Global Body Sculpting (Body Contouring) Market Players

Leading companies are heavily investing in research and development to innovate high-performance body contouring products
- For instance, AbbVie Inc., through its subsidiary Allergan Aesthetics, has been focusing on enhancing its CoolSculpting technology to offer non-invasive fat reduction solutions. In October 2024, Allergan announced advancements in their CoolSculpting technology aimed at improving patient outcomes.
Mid-Level Companies: Venus Concept, a Canada-based company, focuses on delivering quality, budget-friendly body contouring products targeting price-sensitive consumers
- In July 2024, Venus Concept launched Venus Bliss, a non-invasive lipolysis device priced competitively to cater to a broader audience
Small Scale Companies: Mrs. Flavia Morellato, a celebrated physiotherapist, offers specialized lymphatic drainage treatments targeting niche markets. As of January 2025, her clinics in England, United Kingdom provide bespoke treatments focusing on post-surgical care and pregnancy-related body contouring needs. Startups like Ricari Studios have adopted cutting-edge technologies to remain competitive.
- Startups like Ricari Studios have adopted cutting-edge technologies to remain competitive. In January 2025, Ricari Studios introduced the Icoone device, utilizing micro-stimulation technology for advanced body sculpting treatments in their London studio.

Emerging Startups - Body Sculpting (Body Contouring) Industry Ecosystem

Startups such as Evolve Biotech are developing advanced body contouring technologies. In November 2024, Evolve Biotech introduced a new non-invasive device utilizing radiofrequency and electromagnetic energy for body sculpting, aiming to enhance treatment outcomes.
These technologies have the potential to significantly influence market dynamics by offering safer, more effective, and less invasive options for consumers, thereby increasing the adoption of body contouring procedures
Sustainability is another focus area for startups. Pulsecut uses patented pulsed light therapy that eliminates need for disposables, reducing medical waste. Nufabrx works on botulinum toxins using plant-based recombinant techniques as an eco-friendly alternative to traditional manufacturing methods. Their efforts lower industry's environmental impact.
Small businesses also address niche patient groups. InMode's art4TM system targets body sculpting for transgender individuals, while Lumenis and Invi offers body contouring solutions specific to people of color.