Key Takeaways from Analyst
A key driver for growth is the rising health and fitness consciousness among individuals globally. With increasing obesity and related ailments, more people are mindful of monitoring their body weight and composition. This is expected to drive the demand for both professional and home-use body fat scales and equipment.
Major players are innovating smart connectivity in equipment that syncs readings with fitness apps and health trackers. This makes monitoring more convenient and engaging for users. Market leaders are also focusing on R&D to improve accuracy levels and expand product portfolios with equipment suitable for clinical and home environments.
North America is expected to dominate the market. The Asia Pacific region excluding Japan is expected to provide the highest growth opportunities owing to a growing fitness industry and healthcare infrastructure development in large nations like China and India.
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