Market News
Recent Developments:
New product launches:
- In April 2023, Essity Hygiene and Health AB, a hygiene and health company, launched the new Silhouette Noir range underwear TENA for women who have incontinence. TENAs range of women’s incontinence underwear is secure against urine leaks and odor.
- In April 2022, Kimberly-Clark Worldwide, Inc., a personal care corporation, launched a new poise ultra-thin pads with wings. New pads provide fresh protection against bladder leaks.
- In September 2020, Organyc, a manufacturer of personal care products, announced the launch of pads and liners to help women who experience bladder leakage. Organyc is dedicated to offering genuine advantages, clear product component descriptions, and environmentally friendly packaging and manufacturing methods to women worldwide as a global wellness brand.
Acquisition and partnerships:
- In February 2021, Essity Aktiebolag (publ) acquired Asaleo Care, a manufacturer of personal care products, expanding its consumer health business in Australia and New Zealand, including bladder liners.
- September 1, 2022, Essity Aktiebolag (publ) acquired the Canadian company Knix Wear Inc., a leading provider of leakproof apparel for periods and incontinence.
- In September 2020, Kimberly-Clark announced that it had entered into an agreement to acquire Softex Indonesia, a leader in the fast-growing Indonesian personal care market, in an all-cash transaction for approximately US$ 2 Bn from a group of shareholders including CVC Capital Partners Asia Pacific IV.
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