One of the key challenges for the market is the high production costs associated with advanced barrier materials. Barrier films and coatings that offer superior protection from gases, moisture, and aroma compounds often rely on expensive raw materials like aluminum, ethylene vinyl alcohol, and polyvinylidene chloride. The manufacturing process for these advanced materials also tends to be capital intensive due to the requirement of specialized machinery and production lines. This makes barrier packaging solutions prohibitive for price-sensitive market segments. The high costs impact profit margins for brand owners and act as a barrier for manufacturers looking to invest in new packaging technologies.
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