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North America has been the undisputed leader in the global barefoot shoes market for several years. The region is expected to account for 38.7% of the market share in 2024. The large and affluent customer base with high acceptance of healthy lifestyle practices has made the U.S. the dominant market. There is a strong presence of major brands in the region that offer diverse styles and designs. Increased awareness about benefits of barefoot running and walking through campaigns and social media influence has boosted demand. Moreover, the shoes are widely available across all distribution channels including specialty stores, online portals as well as large sporting goods retailers, giving customers easy access.
Asia Pacific region has emerged as the fastest growing market for barefoot shoes in recent times led by China. Rapid economic development, rising health consciousness and expanding middle class population with high disposable incomes have worked in the favor of the market. The presence of key shoe manufacturing clusters has made China an important sourcing hub for raw materials as well as finished products. Several local brands have also forayed into barefoot shoes to cater to the growing domestic demand. Countries like India and Indonesia are other high potential markets experiencing strong double digit growth. Furthermore, the market is receiving a boost from growing exports from the region to international markets.
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