Bagel Market Size and Trends

The global bagel market is estimated to be valued at USD 5.99 Bn in 2024. The market expected to reach USD 8.45 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031.

Key Takeaways of the Bagel Market

The plain bagels segment is expected to contributes the highest market share of 40.6% in 2024.
The supermarkets/hypermarkets segment based on distribution channel is projected to account for 40.9% share in 2024.
North America to top the market with 38.5% share, followed by Asia Pacific with 35.7% share in 2024.

Market Overview:

The global bagel market is witnessing positive trends in the recent years. Consumers are increasingly preferring on-the-go breakfast and snack options which is driving the sales of bagels. Bagels are considered a healthy option compared to other snacks due to the presence of protein, fiber, and other essential nutrients. Leading manufacturers such as Noah's New York Bagels are focusing on introducing innovative flavor varieties of bagels such as gluten free, multigrain, etc. to meet consumer demand. Moreover, the growing popularity of western food culture worldwide has increased the consumption of bagels globally. Rising health consciousness coupled with changing lifestyle of people is expected to support the market growth of bagels over the forecast period.

Bagel Market Concentration By Players

To learn more about this report, Request sample copy

Key Developments:

In August 2024, Bimbo Bakeries USA, a division of Grupo Bimbo, collaborated with WK Kellogg Co. to introduce Thomas’ Froot Loops Mini Bagels. This limited-edition product combines the iconic taste of Kellogg’s Froot Loops with the practicality of Thomas’ snack-sized Mini Bagels. These pre-sliced bagels were launched in major retail chains, including Walmart and Kroger, offering a convenient and flavorful snacking option.
In April 2024, Bagels & Co., a U.S.-based hospitality group, unveiled a new location at Temple University in Philadelphia, Pennsylvania, U.S. The grand opening, held on April 29, offered the first 100 customers a complimentary bagel with cream cheese. Bagels & Co. is a prominent bakery and café chain recognized for its artisan-style bagels and gourmet offerings. The company blends traditional bagel-making techniques with modern innovations to cater to diverse consumer tastes. Known for its commitment to quality, Bagels & Co. uses high-grade ingredients to create bagels with distinct flavors and textures, appealing to both traditionalists and contemporary food enthusiasts.
In March 2024, McDonald’s announced the revival of its bagel sandwiches on the breakfast menu, which had been discontinued during the COVID-19 pandemic. Initially, these breakfast offerings will be available exclusively at select restaurants in specific locations. McDonald’s, a global fast-food giant with a presence in over 100 countries, aims to capitalize on the growing demand for diverse breakfast options with this relaunch.
In March 2024, Hella Bagels, a company known for its artisanal and hand-rolled bagels, transitioned from being a pandemic-born startup to opening its first brick-and-mortar store in Albany, U.S. This establishment marks a significant milestone for the brand, which gained popularity for its fresh, locally sourced bagels and innovative flavors.

Top Strategies Followed by Global Bagel Market Players

Established Players: Large bagel companies such as Einstein Bros. Bagels focus heavily on research and development to drive innovation. Companies like Bruegger's Enterprises and Einstein Noah Restaurant Group plow significant capital into perfecting recipes, improving ingredient sourcing, and developing production processes. They leverage insights from test kitchens and consumer feedback to formulate new flavors and product lines that meet evolving tastes. Major industry leaders also pursue strategic partnerships for mutual benefit. Partnering with popular restaurant chains or grocery store brands expands their customer networks and visibility.
- For instance, in 2023, Ess-a-Bagel partnered with Magnolia Bakery to create a banana pudding-inspired cream cheese, paired with a banana-colored plain bagel rolled in Nilla wafers. This collaboration combined iconic New York flavors, appealing to a broad customer base. Magnolia Bakery, in New York City's West Village, has become renowned for its classic American baked goods, particularly its cupcakes and banana pudding.
Mid-Level Players: Medium-sized bagel producers such as Just Bagels emphasize offering quality goods at competitive prices. They source high-quality ingredients from reliable suppliers but keep overhead low through efficient manufacturing. This allows pricing bagels attractively for mainstream shoppers without compromising on taste or freshness. These companies also form important collaborations. Joint marketing campaigns boost brand awareness in untapped local markets.
- For instance, in August 2024, Thomas’ collaborated with WK Kellogg Co to launch Froot Loops Mini Bagels, combining the fruity flavors of the popular cereal with snack-sized bagels. This limited-time offering targeted consumers seeking novel and nostalgic breakfast options.
Small-Scale Players: Nimbler artisanal bakers leverage specialized skills. Focused on a niche, they craft unique flavors like whole grain, gluten-free, or herb-infused varieties. This draws a devoted customer base willing to pay a premium. Some also adopt cutting-edge kitchen technologies. For example, dedicated craft oven models allow for intricate dough designs impossible on larger equipment. Small bakeries also build strong community ties. Local store partnerships offer visibility while special orders and pop-ups open new routes.

Emerging Startups in the Global Bagel Market

Innovative Technologies: Startups are revolutionizing bagel-making through advanced solutions. Bagera uses smart sensors to continuously monitor dough proofing for consistent results. Their AI system also optimizes recipes for preferred textures. Meanwhile, Bakebot is developing robotic arms to automate production, slashing labor costs. Such technological innovations could transform the industry, lowering item costs to reach new demographics while ensuring quality control.
Sustainable Solutions: Others focus on eco-friendly bagels. Brooklyn Bagels utilizes biodegradable materials for packaging grown bags. Their dough incorporates spent grains from local breweries, reducing food waste. Meanwhile, Batard is pioneering compressed fresh bagels with 80% less packaging material. Through sustainable practices, these startups aim to shrink the industry's environmental footprint while appealing to ethically-conscious buyers.