BAGEL MARKET Challenges and Opportunities

The global bagel market faces strong competition from other popular baked goods and breakfast choices. Bagels have traditionally been viewed as an indulgent breakfast or snack item; however, consumers are increasingly shifting toward healthier options. Cereal, yogurt, and protein bars have gained widespread popularity as "on-the-go" breakfasts that are often perceived as more nutritious than a bagel. Even within the bread category, artisan breads and English muffins are growing competitors. They provide variety while still being sandwich or toast options. Retaining younger consumers who have more choice will be a challenge, as will shifting perceptions of bagels to be seen as a convenient and nutritious breakfast staple rather than an occasional treat. Producers will need innovative marketing strategies and new product lines emphasizing wholesome ingredients to attract and maintain market share among health-conscious buyers.