The high cost of premium and smart baby cribs is significantly restraining the growth of the baby cribs market. Most parents find it difficult to spend more than US$ 200-300 on a basic crib. However, premium and technologically advanced smart cribs are priced much higher, ranging from US$ 500 to over US$ 1,000. This premium pricing puts them out of reach for many families.
The increased affordability and availability of basic but safety-compliant cribs priced under US$ 250-300 on e-commerce platforms and baby stores is satisfying the needs of most families. As a result, premium and smart crib manufacturers are finding it hard to scale up their business meaningfully given the niche addressable market. Unless they take steps to make their products more accessible through affordable financing options, discounted bundling or value packs, the above-average pricing of smart cribs will continue restricting the overall expansion of the baby cribs industry.
Market Opportunities: Expanding e-commerce channels
E-commerce provides a huge growth opportunity for baby cribs market. With rising internet and smartphone penetration globally, online shopping has become a preferred mode of shopping for many customers especially young parents. This allows customers to easily compare various crib models, features, reviews and prices sitting in the comfort of their homes within a few clicks. E-commerce websites give detailed information through images and videos which is very helpful for customers to visualize and select the best fitting and safest crib for their babies.
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