AUTOMOTIVE VOICE RECOGNITION SYSTEM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Key Developments

• In January 2024, Volkswagen AG, a leading global automotive manufacturer, announced that Cerence Chat Pro systems integrated into the infotainment systems of the VW ID.3, ID.4, ID.5, ID.7, Tiguan, Passat, and Golf models would feature ChatGPT integration. This collaboration with Cerence Inc., a pioneer in automotive voice AI technology, aims to enhance the voice assistant capabilities of these vehicles. By leveraging ChatGPT's natural language processing and knowledge base, the Cerence Chat Pro system will assist with parsing voice requests and enabling a variety of functions, including controlling the infotainment system, navigation, and climate controls. This integration underscores Volkswagen's commitment to providing innovative and user-friendly technologies to its customers.
• In November 2023, Renault Korea Motors, a subsidiary of the Renault Group focused on the Korean automotive market, announced that it had signed a memorandum of understanding (MOU) with Tmap Mobility Co., a leading provider of digital mobility solutions in South Korea. This collaboration aims to enhance infotainment systems as part of the "Aurora Project," a new car development initiative. Renault Korea plans to equip its upcoming mid-size hybrid sports utility vehicle (SUV) with "Tmap Infotainment," which will offer features such as in-car voice recognition through "NUGU Auto," Tmap Store, in-car easy payment options, and specialized services for electric vehicles.
• In August 2023, SoundHound AI Inc., a leading innovator in voice artificial intelligence, launched its advanced AI technology, featuring innovative Edge+Cloud connectivity, multilingual capabilities, and a custom-branded voice assistant. This technology is set to be integrated into a new line of smart vehicles from Turkish mobility provider Togg. The in-vehicle AI-powered voice assistant can track and understand speech context in real-time, even anticipating user queries before they finish speaking. Utilizing SoundHound’s proprietary Speech-to-Meaning® and Deep Meaning Understanding technologies, the assistant can address multiple questions and filter results, significantly enhancing the user experience in smart vehicles.
• In September 2022, BMW Group selected Cerence Inc., a leading automotive voice and AI technology provider, to develop a new voice-powered assistant for the latest version of the BMW Intelligent Personal Assistant (IPA). This advanced voice assistant is set to be integrated into the new BMW 7 Series and BMW i7 models, enhancing the driving experience with improved natural language understanding and context-aware responses. Cerence's technology will allow drivers to interact with their vehicles more intuitively, making commands easier and more flexible.