Automotive Voice Recognition System Market, By Technology Type (Speech Recognition, Natural Language Processing, Voice Biometrics), By Vehicle Type (Passenger Cars, Commercial Vehicles, Electric Vehicles), By Application (Infotainment Systems, In-Car Navigation, Climate Control Systems, Communication Systems), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Sep 2024

Code : CMI7378

Pages :155

Formats :

Excel and PDF

Industry : Automotive and Transportation

Market Concentration and Competitive Landscape

Automotive Voice Recognition System Market Concentration By Players

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Rising adoption of voice recognition technology in automobiles

Beyond infotainment and connectivity, voice recognition is used across different components and systems within modern vehicles. Automakers have been developing advanced driver-assistance systems such as adaptive cruise control, lane-keep assist and self-parking abilities to enhance safety and convenience. Voice assistants can effectively work in tandem with these technologies for remote activation and adjustment of functions through natural commands. This reduces manual actions required by the driver and allows them to keep both hands on the wheel in assisted driving modes. Passengers can also benefit from mobility features tailored to their needs using just their voice.

As vehicles take over more driving tasks, occupants may spend less time paying attention to the road. In such situations, voice interfaces can play a critical role in keeping drivers engaged as supervisors through multifunctional dashboards and heads-up displays controlled by speech. Furthermore, conversations with AI assistants help identify driver alertness or distraction, a key safety parameter for self-driving cars. Voice recognition enables more natural human-vehicle communication for maintenance of driver readiness along autonomous drives.

Automakers are focusing on advanced applications of speech recognition beyond connectivity. In-car voice assistants can gain enhanced cognition to fulfil contextual information needs, execute complex multistep tasks and monitor cabin conditions & driver state through conversational interactions. This drives voice recognition as a core transforming technology in the automotive space.

For instance, In April 2023, Cerence Inc., a leading provider of AI-powered voice and conversational technology for the automotive industry, announced that Chinese smart car supplier- Banma had selected Cerence to integrate advanced in-car conversational AI and voice recognition technology for Banma’s automaker clients, including Shanghai Volkswagen Automotive Co. (SVW) and FAW-Volkswagen (FAW-VW). Cerence’s flagship conversational AI enables in-car assistants to act as proactive, trusted co-pilots, guiding drivers through their daily journeys while ensuring safety, information access, and comfort. This partnership aims to enhance the in-car experience by leveraging Cerence's innovative technologies.

Key Players Insights