AUTOMOTIVE UPHOLSTERY MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Key Developments

• In June 2022, Ford Europe, a division of the global automotive giant Ford Motor Company, unveiled its in-house-developed, 14-way adjustable spine-friendly seats for the Puma ST performance SUV. These seats are certified by Aktion Gesunder Rücken e.V. (AGR), a leading spinal health organization dedicated to promoting healthier backs. The new seats are also available for the Focus ST and Fiesta ST models and are finished in Ford's premium Sensico upholstery, a vegan material that mimics the premium look, feel, durability, and ease of cleaning of leather.
• In April 2022, Honda Cars India Ltd., a leading premium car manufacturer in India, unveiled the highly anticipated New City e: HEV, which is being hailed as India's Supreme Electric Hybrid. The company reaffirmed its global vision of achieving carbon neutrality and zero collision fatalities by 2050 while sharing technical details of the new City e:HEV. The vehicle features a plush, premium, and spacious interior, highlighted by a luxurious two-tone ivory and black color theme.
• In November 2021, Peca Group (PGB), a manufacturer specializing in automotive seat covers, signed a two-year memorandum of understanding (MoU) with the Malaysia Automotive Robotics and IoT Institute (MARii), which focuses on advancing Malaysia's automotive sector through technology and innovation. This collaboration aims to develop electric vehicle (EV) parts and components technology while expanding the market reach of PGB's products.
• In May 2021, Alcantara S.p.A., a leading Italian manufacturer known for its innovative luxury materials, announced that the interior of the Maserati MC20 supercar is the result of a collaborative partnership between designers at Centro Stile Maserati and the technical experts at Alcantara Complex Manufacturing. The Alcantara-clad seats provide the driver with a high degree of stability during lateral accelerations, ensuring precision cornering. In addition to its technical performance, Alcantara upholstery enhances the interior with a contemporary and elegant finish.