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Rising Relevance of Electric and Hybrid Powertrains
Governments across the globe are actively pushing stringent emission regulations to curb air pollution and transition towards more sustainable transportation solutions. Major automakers like Adient PLC, BASF SE, Faurecia SE, Freudenberg Group, Grupo Antolin Irausa, S.A., Lear Corporation, MarvelVinyls, Sage Automotive Interiors, etc. are responding by accelerating investments in electric vehicles (EVs) and hybrid technologies. While the initial costs of EVs are higher than conventional vehicles, subsidies and falling battery prices are making them more accessible for buyers. Automakers realize that attractive upholstery with user-friendly cabin designs and features can entice environment-conscious consumers. Advancements in lithium-ion batteries have also enabled longer driving ranges for EVs.
As the market share of EVs and hybrids rises, upholstery manufacturers are tailoring their offerings to suit these emerging powertrain trends. For example, since EVs generate less noise and heat inside the cabin, new-age upholstery focuses more on aesthetic looks along with breathability. Lightweight synthetic materials are gaining favor for their lower carbon footprint. Innovations around antimicrobial and easy-to-clean coatings are crucial in confined EV cabins. The unique interiors of EVs also necessitate ultra-modern upholstery styling with specialized designs.
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