AUTOMOTIVE SOFTWARE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Automotive Software Market Size and Trends

The Automotive Software Market is estimated to be valued at USD 16.08 Bn in 2024 and is expected to reach USD 37.68 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 12.9% from 2024 to 2031. With the rapid adoption of electronic systems in vehicles for advanced driver-assistance, in-car connectivity and automation, the demand for automotive software is growing significantly.

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Factors such as the rising demand for autonomous and connected vehicles, increasing electronic architectures in modern vehicles, and stringent government regulations regarding vehicle safety and efficiency will boost the demand for automotive software. Additionally, the growing demand for advanced driver-assistance systems and rising demand for smart infotainment systems in vehicles will support the growth of the automotive software market during the forecast period.

Increasing Vehicle Connectivity and Autonomous Features

With advancements in technology, the automotive industry has seen a rapid increase in the development of connected and autonomous vehicle technologies in recent years. Automakers are striving to integrate more digital capabilities and connectivity features into vehicles to enhance the driving experience for consumers. The growing demand for infotainment, onboard diagnostics, over-the-air updates, advanced driver-assistance features, and future fully autonomous vehicles is significantly driving the need for improved and more sophisticated automotive software. Most new vehicles now come equipped with touchscreen interfaces, Bluetooth, navigation systems, wireless app integration, and active safety systems like lane keeping assist and automatic emergency braking which require underlying software solutions.

As 5G networks start rolling out and become more pervasive, it will allow vehicles to take advantage of edge computing capabilities for real-time analytics and remote access. This brings automakers an opportunity to offer advanced features like high-speed internet connectivity, remote diagnostics, predictive maintenance, and over-the-air system updates to both improve efficiency and generate new revenue streams from connected services. Going further, the development of self-driving cars will rely heavily on powerful onboard computers and highly complex software systems to safely control the vehicle's movement through deep learning algorithms trained on vast amounts of road scenario data. Overall, automakers must significantly boost their investments in automotive software to keep up with consumer demand for new connectivity and to facilitate the integration of autonomous driving technologies.

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Modern vehicles today contain over 100 million lines of code on average and this figure continues to multiply rapidly with each new model year. The rising electronic and software content in automobiles is being driven by the increasing adoption of ADAS, infotainment and electrification technologies. Advanced automated driving features require more robust and customizable software platforms that can be continually updated. New vehicle platforms are also being developed with centralized domain controllers to consolidate software control over formerly standalone electronic control units. Building vehicles with high degrees of software-defined flexibility allows automakers to streamline the development process and more frequently roll out new features and personalization options through remote updates.

Furthermore, the introduction of electric and hybrid powertrains has made vehicles even more dependent on advanced software systems for battery management, power optimization and regenerative braking control.