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Enhanced connected vehicle experienceAlong with advanced driver assistance systems, connectivity has also emerged as a focal point of innovation in the automotive sector. As vehicles add LTE modems and integrate with smart home devices and smartphones through app-based platforms, drivers and passengers expect in-car infotainment and productivity to behave similar to the always-connected experiences they are used to outside the vehicle. This has sharpened demand for high resolution smart displays that can smoothly run the latest in-vehicle app store features and integrate seamlessly with users' existing device ecosystems. Now capable of supporting advanced touch, gesture and voice controls, today's smart automotive displays go beyond basic multimedia to become portals to such functions as e-commerce, entertainment streaming, personal administration and live vehicle telemetry. Manufacturers are additionally equipping smart screens with sophisticated mechanical designs for easily accommodating future technology insertions through modular designs.
For instance, in May 2023, Nvidia a technology company and MediaTek announced a collaboration to enhance connected car technology, integrating Nvidia GPU chiplets and software into MediaTek’s system to power advanced vehicle infotainment systems capable of streaming video and interacting with drivers through AI and augmented reality.
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