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Rising Postal Regulations
Direct mail continues to be an integral part of multichannel marketing strategies for many businesses. However, postal rates and regulations keep evolving regularly to manage the volumes of mail. For instance, the United States Postal Service has implemented shape-based pricing where mail pieces that are non-standardized or irregular in shape are charged higher postage rates. Similarly, other postal services across the world now mandate barcodes, intelligent mail markings and standardized dimensions for mail processing optimization. Not following these regulations can lead to additional costs or mailpieces getting stuck in processing. Automated document inserters help maintain compliance with dynamic postal rules through features like inspection of mailpiece attributes, integration with folder/inserters and application of required markings. Their ability to efficiently sort, fold and insert a high volume of mail at production speeds ensures businesses face minimal disruptions due to changing delivery rules. This drives the need for automation in direct mail processing workflows.
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