AUSTRALIA ADVENTURE TOURISM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Key Developments

• In April 2023, Abercrombie & Kent (A&K), a prominent luxury travel company, introduced a new expedition that allows travelers to explore the northernmost point of the Earth. This offering is part of A&K's expanding portfolio of luxury expedition cruises, which include voyages to unique and remote destinations such as Antarctica, the Arctic, and various subarctic islands.
• In December 2022, Active Adventures and Austin Adventures, both specialists in small-group adventure travel, unveiled their revamped brands aimed at enhancing international travel experiences. This brand refresh reflects their commitment to fostering a sense of community among guests while capturing the adventurous spirit and active lifestyle they promote. Active Adventures focuses on exploring breathtaking destinations like Patagonia and New Zealand, while Austin Adventures emphasizes warmth and connection, inspired by the beauty of America's national parks. The new branding includes updated logos, a fresh color palette, and a bespoke typeface, all designed to resonate with their adventurous clientele.
• In April 2021, TUI Group, the world's leading tourism conglomerate, collaborated with Trivago, a prominent global accommodation search platform, to provide Trivago users with direct access to more than 55,000 excursions, activities and tickets. TUI Musement, the Tours & Activities division of TUI Group, powers Trivago's new "Activities" section, offering a diverse portfolio of experiences, from guided tours and tickets for renowned landmarks to unique activities. This partnership aims to meet the anticipated pent-up demand for new experiences as travel resumes, with tours and activities becoming a key element of the customer's overall vacation decision-making process.