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Increasing adoption of smart wearable devices
The growing adoption of smart wearable devices in sports is another key factor fueling the Artificial Intelligence in Sports market. Technologies like smart watches, fitness trackers, and virtual/augmented reality gear allow precise tracking of biometric metrics of players including heart rate, sleep patterns, calories burned, distance covered, speed variations, and more. When combined with AI, these devices can generate personalized insights. They are also enabling new immersive fan experiences. Sports organizations are actively collaborating with wearable companies to gain competitive advantages. Such data-driven abilities of AI-enabled wearables are enhancing player performance and driving their widespread acceptance in various sports.
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