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North America has dominated the global antidepressant market for several years and is estimated to account for 41.3% in 2024 owing to the high prevalence of depression and other mental health issues in the region. With its large economy and advanced healthcare infrastructure, the U.S. in particular accounts for a major share of the market. Easy availability of new generation antidepressants coupled with growing awareness among patients and physicians have propelled the antidepressant market in the region. In addition, several key pharmaceutical players have a strong foothold in North America, allowing for the faster introduction of innovative products in the market.
One region that is witnessing rapid growth is Asia Pacific. Countries like China, Japan, and India represent a vast untapped potential for antidepressant drugs due to their huge patient populations and improving healthcare adoption. Changing lifestyles and rising stress levels have contributed to an increase in mental health issues. At the same time, socio-cultural barriers that had prevented many in Asia from seeking treatment are dissipating gradually. This has created demand for affordable antidepressant therapies.
International players are actively looking at opportunities in Asia Pacific by either forging local manufacturing partnerships or entering into regional licensing agreements. Domestic pharmaceutical firms are also enhancing their drug development capabilities and portfolios to serve the local needs. While North America still leads in terms of per capita antidepressant spending, sale of innovative drugs in Asia Pacific is growing at a much quicker pace. This is partly because many antipressants have lost patent protection in developed countries, making generics a popular choice. However, several blockbuster brand medications continue to attract patients in emerging Asian markets where affordability remains a key factor.
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