ANIMAL INTESTINAL HEALTH MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024 - 2031)

Animal Intestinal Health Market Size and Trends

The global animal intestinal health market is estimated to be valued at USD 4.50 Bn in 2024 and is expected to reach USD 8.01 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 8.6% from 2024 to 2031.

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The animal intestinal health market is expected to witness significant growth over the forecast period. The key factors driving the growth of this market include rising adoption of pets, increasing meat consumption across the world, growing focus on gut health of livestock, and advancements in gut health supplements. With growing humanization of pets, owners are increasingly concerned about gut health of their pets. This is expected to drive the demand for probiotics, prebiotics, and other supplements that maintain intestinal microbiota. Moreover, meat production is surging globally due to growing demand from developing regions. This will boost the consumption of feed additives and antibiotics that protects the gut health of cattle and poultry. Existing and emerging players in this market are focusing on new product launches, especially natural growth promoters, to cater to the increasing requirement of gut health ingredients in animal feed.

Increasing focus on gut health of livestock

Focus on gut health and intestinal microbiome of livestock is rapidly increasing across the globe. Farmers and animal nutritionists now better understand the direct impact of gut health on weight gain, feed conversion efficiency and overall health status of animals. An unhealthy digestive system makes the animals more prone to diseases and environmental stressors which leads to reduced productivity. As a result, key market players are innovating new generation of probiotic and prebiotic supplements that are specifically targeting the microbiome development and diversity in the intestines. These gut health focused feed additives modulate the immune response, reinforce gut barrier function, and facilitate optimal nutrient absorption in animals. Many academic research studies in recent years from institutions like University of Illinois and Edinburgh Napier University have highlighted the link between gut microbial equilibrium with increased immunity, higher nutrient utilization and stress resilience in poultry, cattle and pigs. Their findings suggest maintaining stability of core gut microbial communities using feed additives leads to improved performance outcomes. International organizations like FAO and OIE have also encouraged adoption of preventive gut health management practices by farmers to tackle emerging zoonotic threats and anti-microbial resistance.

Growing Pet Food Market

The pet food industry has witnessed explosive growth over the past decade owing to increased spending on pets. Manufacturers have launched an array of specialized food lines tailored for different life stages, breed sizes, lifestyle needs as well as health conditions of companion animals. Within this expanding market, the segment for digestive health and wellness products is gaining major traction. Companies are innovating daily to come up with gut-supportive formulations that are packed with probiotics, prebiotics, fiber and other clinically-tested ingredients. They extensively promote the benefits of such foods through online and offline channels to create awareness. Mass customization allows catering to even minor dietary requirements. Hypoallergenic and novel protein selections ensure suitable options for sensitive stomachs or cases of food intolerance. Some products with probiotic cultures and botanical extracts directly target specific issues like diarrhea, constipation or IBD. The focus is on establishing a balanced digestive environment and microbiome composition to facilitate optimal nutrient absorption. Owners find immense value in supplementing their pets' basic diets with such specialized solutions to maintain robust intestinal health in the long-run. Veterinarians also recommend such formulations while treating gastrointestinal disorders.