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Growing Pet Food Market
The pet food industry has witnessed explosive growth over the past decade owing to increased spending on pets. Manufacturers have launched an array of specialized food lines tailored for different life stages, breed sizes, lifestyle needs as well as health conditions of companion animals. Within this expanding market, the segment for digestive health and wellness products is gaining major traction. Companies are innovating daily to come up with gut-supportive formulations that are packed with probiotics, prebiotics, fiber and other clinically-tested ingredients. They extensively promote the benefits of such foods through online and offline channels to create awareness. Mass customization allows catering to even minor dietary requirements. Hypoallergenic and novel protein selections ensure suitable options for sensitive stomachs or cases of food intolerance. Some products with probiotic cultures and botanical extracts directly target specific issues like diarrhea, constipation or IBD. The focus is on establishing a balanced digestive environment and microbiome composition to facilitate optimal nutrient absorption. Owners find immense value in supplementing their pets' basic diets with such specialized solutions to maintain robust intestinal health in the long-run. Veterinarians also recommend such formulations while treating gastrointestinal disorders.
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