Stringent regulations in the European Union and other regions have banned the non-therapeutic use of antibiotics as growth promoters in animals. This is negatively impacting revenue growth for many pharmaceutical companies. Additionally, consumers are increasingly seeking meat produced from animals that are raised without antibiotics or hormones.
Market Opportunities – Increasing Preference for Antibiotic-free Meat
The animal growth promoters and performance enhancers market presents various opportunities owing to the rising push for antibiotic-free meat is boosting the demand for all-natural alternatives like prebiotics, probiotics, enzymes, organic acids, and phytochemicals. Emerging economies with rising meat consumption and limited regulations represent large potential markets. Manufacturers are investing in R&D to develop innovative natural products that are more effective and economical substitutes for traditional growth promoters.
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