ANAL FISSURE TREATMENT MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Market Challenges And Opportunities

Global Anal Fissure Treatment Market- Drivers

• Increasing Prevalence of Anal Fissures - Rising prevalence of anal fissures is a major factor driving growth of global anal fissure treatment market. For instance, on May 27, 2022, according to the data published by the Medscape eMedicine , 87% of people with a chronic anal fissure are between the age of 20 and 60.
• Rising Awareness and Removing Social Stigma - There is a growing awareness among patients about anal fissure treatment options. Medical professionals are helping educate patients that anal fissures are a common medical condition and there are effective solutions available. The social stigma earlier associated with anal disorders is reducing. This is encouraging more patients to seek timely medical care, thereby, spurring market growth. Educational campaigns by healthcare providers are also raising awareness.

Global Anal Fissure Treatment Market- Opportunities

• Huge Scope in Emerging Economies - Developing nations across Asia Pacific, Latin America, and Africa offer significant untapped opportunities for anal fissure treatment market players. Expanding healthcare infrastructure, rising incomes, and increasing health awareness in these regions leads to higher diagnosis rates and access to treatments. Market players can focus on strengthening distribution networks in emerging economies to tap into the large underserved patient pool. Local partnerships and educational programs can further help to gain market share.
• Growing Demand for Minimally Invasive Procedures - The preference for minimally invasive procedures like botulinum toxin injections over invasive surgeries is increasing among anal fissure patients. Patients are more inclined towards procedures with lower risk, reduced pain, faster recovery times and lower costs. Anal fissure treatment providers have an opportunity to expand their service portfolio to include the latest minimally invasive offerings and enhance market share.

Global Anal Fissure Treatment Market- Restraints

• Social Taboo Inhibiting Treatment Seeking - Seeking medical care for anal disorders is still associated with embarrassment and social taboo in some sections of society. This makes patients reluctant to visit doctors and get examined - leading to underreporting and under-treatment. The social stigma is more prevalent in developing countries and rural areas. It serves as a key barrier to wider market adoption.
• Product Recall – Increasing product recalls by the market players due contamination in the products is expected to hinder the market growth over the forecast period. For instance,on July 15, 2022, Vi-Jon, LLC, a personnel care company, voluntary-recalled  magnesium citrate saline laxative oral solution lemon flavor due to microbial contamination.