Alternative Tourism Market, By Type (Dark tourism , Ecotourism , Volunteer tourism , Rural tourism , and Others), By Tourist Type (Domestic and International), By Traveler Type (Solo and Group), By Booking Channel (Phone Booking, Online Booking, In Person Booking), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Published In : Apr 2024

Code : CMI6890

Pages :135

Formats :

Excel and PDF

Industry : Consumer Goods

Market Concentration and Competitive Landscape

Alternative Tourism Market Concentration By Players

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Concerns for Sustainable Travel

The growing awareness about environmental conservation and sustainable living has significantly impacted travel patterns and choices of consumers globally. Alternative tourism which focuses on responsible and community-driven experiences is gaining substantial traction as people increasingly seek trips that lessen their carbon footprint and benefit local environments and societies. Concerns over unrestricted mass tourism that is exerting tremendous pressure on fragile ecosystems and cultural fabric of destinations has propelled the demand for sustainable travel options. As per the UNWTO data, almost 76% of global travelers in 2021 expressed a preference for holiday experiences that emphasized minimal environmental impact. Staying with local families, participating in reforestation projects, and learning about indigenous practices are some examples of increasingly popular sustainable activities among Eco tourists and volunteers. Alongside individuals, the travel industry is also transforming to meet the goal of climate-friendly tourism. Several major global hotel chains and online travel agencies have unveiled ambitious plans around using renewable energy, eliminating single-use plastics, promoting indigenous artisans, and collaborating with communities. The European Commission's aim of carbon-neutral European tourism sector by 2050 as outlined in its European Green Deal initiative exemplifies the growing industry-wide focus on 'greening' operations. The Covid-19 pandemic has further intensified this shift as confined travelers reassessed their impact and connection with destinations. Looking ahead, alternative tourism is expected to play a pivotal role in the recovery of the global travel industry, with its emphasis on protecting natural and cultural wealth aligning closely with the post-pandemic priorities of sustainability and equity. Its community-centric experiences will also appeal widely to guests seeking immersive trips that offer a sense of purpose beyond recreation.

Key Players Insights