ALKALI SOAP MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Alkali Soap Market, By Product Type (Bar Soap, Liquid Soap, Paper Soap, Medicated Soap, Laundry Soap, Others( Dish wash soap, Hand wash soap etc )), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online, Drugstores, Others(Departmental stores, local shops etc )), By Application (Household, Commercial, Industrial, Others (Institutional etc)), By End User (Men, Women, Children, Others (Unisex)), By Price Range (Premium, Mid-range, Low range, Others (Ultra-premium, economy)), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Recent Developments

New product launches

In January 2022, Dove launched its new Dove Hydrating Body Wash product range made with oat milk and rice milk. The launch marks Dove's expansion into the body wash segment. Dove is a personal care brand owned by the London-Rotterdam consumer goods company Unilever. The products are sold in more than 150 countries and are offered for both women, men, babies, and kids.
In June 2021, The Body Shop announced the launch of a new vitamin C glow-revealing liquid peel made with camu camu from the Amazon rainforest. It is the company's first liquid exfoliator product. The Body Shop is a British cosmetics, skincare, and perfume company founded in 1976 by Dame Anita Roddick in Brighton, England. The company is known for its commitment to sustainable and ethnic business practices, campaigning for social and environmental causes, and promoting the empowerment of women and girls.
In March 2020, Johnson & Johnson relaunched its entire line of baby products, including the iconic Johnson Baby Bar soap. The new bar soaps are formulated with no parabens, phthalates, sulfates or dyes. Johnson & Johnson is an American multinational corporation that operates in the healthcare industry. The company was founded in 1886 and is headquartered in New Brunswick, New Jersey.

Acquisition and partnerships

In September 2022, Unilever acquired Tatcha LLC, a leading skincare brand based on traditional Japanese rituals. This acquisition expanded Unilever's presence in the premium skincare segment. Unilever PLC is a British multinational fast-moving consumer goods company founded on 2 September 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. It is headquartered in London.
In January 2021, Procter & Gamble acquired Billie Inc., a direct-to-consumer shaving and body brand targeting women. This supported P&G's move into the D2C space. The Procter & Gamble Company is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble.
In December 2020, Colgate-Palmolive acquired Hello Products LLC, an oral care company that makes eco-friendly toothpaste, mouthwash, and toothbrushes. The move helped expand Colgate's naturals portfolio. Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.