AIR PRESSURE THERAPY MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Market Challenges And Opportunities

Global Air Pressure Therapy Market Restraints:

• High Cost: The high costs associated with air pressure therapy devices and treatments are significantly restraining the growth of the global air pressure therapy market. Air pressure therapy involves the use of specialized compression pumps, sleeves, and garments that deliver intermittent pneumatic compression to a patient's muscles and veins. These sophisticated medical devices and compression garments come at a steep price, putting them out of reach for many consumers and healthcare providers.
• Limited Reimbursement: Limited reimbursement policies for air pressure therapy devices and services are posing a significant restraint on the growth of the global air pressure therapy market. When medical procedures or products are not covered by reimbursement schemes, patients have to bear the entire costs themselves. This makes air pressure therapy prohibitively expensive for many patients who may benefit from such therapies.
• Patient Compliance: Patient compliance is one of the major challenges restraining the growth of the global air pressure therapy market. Air pressure therapy requires patients to adhere to a treatment schedule that can be difficult to maintain. These therapies often involve wearing compression devices or pumps for many hours each day. This can cause discomfort, inconvenience, and reduce mobility for patients. Poor compliance negatively impacts the effectiveness of the treatment and reduces the number of patients who complete their prescribed course of therapy.

Counterbalance: Increasing reimbursement by government authorities and proper patient compliance may increase the market over the forecast period.

Global Air Pressure Therapy Market Opportunities:

• Emerging Markets: The global air pressure therapy market has significant growth potential in emerging markets where there is an increasing awareness of healthcare, rising disposable incomes, and expanding healthcare infrastructure. Companies can tap into these regions to capture new market share.
• Home Healthcare: Home healthcare through air pressure therapy is poised to have significant growth in the coming years. With populations around the world aging rapidly and non-communicable diseases on the rise, the demand for convenient and affordable care that allows people to receive treatment in the comfort of their own homes is growing tremendously. Air pressure therapy devices help treat various conditions in a simple and non-invasive manner for individuals to use safely at home, avoiding visits to clinics or hospitals whenever possible. As people seek to maintain independence and quality of life, the ability to receive quality care from the home without disrupting daily life provides a major advantage.
• Customization and Personalization: Customization and personalization could provide significant opportunities for growth in the global air pressure therapy market going forward. With advances in technology, it is now possible to gather detailed individual health data and customize air pressure therapy regimens specifically for each patient's unique needs. Personalized plans that take into account factors like age, weight, activity levels, medical history and treatment goals could help drive better compliance and health outcomes. When patients feel the therapy is tailored for their body and lifestyle, they are more likely to adhere to the recommended use. This personalized approach may help reduce symptoms and treatment times, leading to higher patient satisfaction scores over traditional one-size-fits-all models.
• Telehealth Integration: Through telehealth, clinicians can regularly and remotely review patient data from connected air pressure devices to track treatment adherence and quickly address any issues. They can also conduct virtual consultations and respond to patient questions via phone/video chat. This allows providers to expand their reach and maintain consistent oversight of large patient populations across broad geographies. For example, on the June 2021, VA reported that the number of veterans receiving air pressure therapy through its telehealth programs grew over 25% from 2020 to 2021. Being able to virtually support veterans in rural areas improved their access to critical care.