AGRITOURISM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Regional Analysis

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North America has emerged as the dominant region in the global agritourism market with 38.9% share. The U.S. accounts for over 60% of the regional market value led by the presence of a large number of agritourism farms across states. Farmers in US have been proactively adopting agritourism activities to supplement their income from farming. States like California, New York, and Pennsylvania have witnessed rapid growth in agritourism activities in recent years. The regional market has also benefited from increasing awareness among urban population to spend their weekends exploring farms and interact with rural communities. Apart from generating additional revenue streams, agritourism has helped American farmers to connect with consumers and educate them about modern farming practices. Several state Agriculture departments support agritourism activities through training programs and promotional events. Leading players in the American food processing industry also collaborate with agritourism businesses to promote consumption of locally grown food and beverages. This has boosted the overall competitiveness of American agriculture.

Asia Pacific region is witnessing the fastest growth over the past five years. Within Asia Pacific, India has emerged as a promising agritourism destination. Led by initiatives like Rural Tourism by the Indian government, farm visits and homestays in rural villages have gained tremendous popularity among domestic tourists as well international travelers. Major Agritourism attractions in India include farms that offer experiences like milking cows, making fresh ghee and butter. Traditional agricultural activities associated with crops like rice, sugarcane, and fresh produce have become popular experiences. This is enabling farmers to diversify their income sources. Growth has also been facilitated by reliable air connectivity to rural areas as well as promotion through social media platforms. As Indian farm tourism continues to expand its offerings, Asia Pacific is expected to emerge the fastest growing regional market.