The agritourism market faces several challenges. Farming as an industry has grown increasingly consolidated, making it difficult for small family farms to compete and turning to agritourism for additional revenue. Long-term droughts and extreme weather events tied to climate change also threaten crop yields and rural economies. Zoning regulations can inhibit how farms operate tourist attractions as well. Additionally, health and safety standards along with liability concerns present compliance challenges.
Market Opportunities: Lack of funding & Startup Capital
Many consumers today seek out authentic experiences and want to better understand where their food comes from. Farm tours, and on-farm dining or lodging allow people to connect with rural livelihoods. Staycations and road trips grew in popularity during the pandemic, increasing interest in agritourism destinations.
Agritourism Market Report Snapshots
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