Market Challenges: Seasonality of demand

Seasonality of demand plays a major restraining role for the growth of global Adirondack chairs market. Being an outdoor furniture item primarily used in warm summer months, the demand for Adirondack chairs sees a significant drop in fall, winter and spring seasons. This highly skewed and uneven demand pattern throughout the year creates challenges for manufacturers to optimally utilize their production capacity. With demand concentrated only for 3-4 summer months, manufacturers struggle to maintain operations at full capacity for the rest of the year. This leads to underutilization of resources and increased overhead costs per unit of production. The seasonality effect is further aggravated due to regional climate and weather variations across globe. While northern hemisphere witnesses peak demand during June to August months, the southern hemisphere sees this period from December to February. With opposing summer seasons globally, it is difficult for manufacturers to achieve balanced production schedules and gain economies of scale. As a result, producers have to incur storage and inventory carrying costs to cater to seasonal peaks. The working capital remains stuck in finished goods inventory for most part of the year. This restricts reinvestment in new machinery, product innovation and geographic expansions.

Market Opportunities: Growth of e-commerce

Global Adirondack Chairs Market has immense potential for growth through e-commerce channels. With rising internet and smartphone penetration worldwide, consumers today are highly accustomed to shopping online for both essential and lifestyle products. Customers appreciate the convenience of online shopping where they can choose from a wide variety of options sitting in the comfort of their homes, and get the products delivered right at their doorsteps. This change in consumer behavior provides a massive growth opportunity for Adirondack Chairs market players to leverage e-commerce and reach a much larger customer base worldwide. They can create their own branded online stores or sign up with major online marketplaces/platforms to promote and sell their chairs. Offering customized product filters, virtual 3D product views, interactive configurators, along with attractive payment/delivery options can give customers a feel of physically visiting a retail store online. This elevated online shopping experience will help drive greater demand and sales volumes.

Adirondack Chairs Market Report Snapshots