3D Ultrasound Market Size to Hit USD 6.60 Bn by 2031

3D Ultrasound Market Size and Trends

Global 3D ultrasound market is estimated to be valued at USD 3.95 Bn in 2024 and is expected to reach USD 6.60 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 7.6% from 2024 to 2031.

3D Ultrasound Market Key Factors

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Factors such as rising demand for minimally invasive surgeries, increasing number of diagnostic centers and hospitals across the world, and growing preference for 3D ultrasound systems among medical professionals can drive the growth of global 3D ultrasound market. 3D ultrasound provides several benefits over traditional 2D ultrasound such as better visibility of anatomical structures, quick examination time, and high-resolution imaging, which has increased its adoption globally.

3D Ultrasound Market By Technology

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Insights By Technology - Portability and Ease of Use Drive the Handheld Devices Segment Growth

Handheld devices segment dominates the 3D ultrasound market, with an estimated market share of 40.1% in 2024, due to their portability, ease of use, and cost-effectiveness. Their compact design allows physicians to perform point-of-care scans in ambulances, home visits, and rural areas without additional infrastructure. These devices are widely used beyond hospitals in fields like orthopedics and trauma. Advancements such as extended battery life, high-resolution imaging, and Doppler functionality enhance their appeal, promoting broader adoption across various medical applications.

Insights By Application - General Imaging Remains Top Application for 3D Ultrasound

General imaging segment dominates the 3D ultrasound market, with an estimated market share of 34.12% in 2024, due to its versatility in applications like abdominal, breast, thyroid, and musculoskeletal scans. 3D ultrasound offers detailed anatomy with high contrast, supporting diagnostics, procedures, and treatment monitoring in oncology, neurology, and orthopedics. Technological advances such as 360-degree views and automated measurements extend its use from adult to pediatric care. Enhanced workflow, reduced exam times, and educational utility further boost 3D ultrasound adoption in general imaging.

Insights By End User - Ease of Integration Drives Adoption in Hospitals

Hospitals segment dominates the 3D ultrasound market, with an estimated market share of 32.1% in 2024, as it seamlessly integrates with IT networks and electronic health records (EHRs) within the existing infrastructure. Real-time monitoring optimizes resources, while centralized data supports multidisciplinary teams and research. Compatibility with other imaging expands diagnostics and revenue, thus making 3D ultrasound integral to hospitals' goals for improved outcomes and efficiency in an increasingly integrated healthcare model.

Regional Insights

3D Ultrasound Market Regional Insights

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Dominating Region- North America

North America dominates the 3D ultrasound market with share of 39.2% in 2024 due to the advanced healthcare infrastructure and greater adoption of advanced medical technologies. Moreover, major players in the region continue to invest heavily in R&D to bring innovative ultrasound systems.

Fastest-Growing Region- Asia Pacific

Asia Pacific region exhibits the fastest growth due to increasing healthcare expenditure of developing countries, large patient pools, and growing medical tourism. Governments of various countries are also supporting the local manufacturers through favourable regulatory policies and incentives like Production Linked Incentive (PLI) Scheme for Pharmaceuticals in India.

3D Ultrasound Market Outlook for Key Countries

U.S. Leads in Technological Advancements

The U.S. continues to dominate the 3D ultrasound market due to rapid technological advancements and strong healthcare infrastructure. In June 2023, a report from the American Institute of Ultrasound in Medicine highlighted a surge in the adoption of advanced imaging technologies, including 3D ultrasound, for prenatal care and diagnostics.

Growing Adoption of Ultrasound in Healthcare Facilities in Canada

Canada is witnessing increased utilization of 3D ultrasound technology in hospitals and clinics. In July 2023, a study published in the American Heart Association, Inc. reported enhanced imaging capabilities in cardiac assessments, leading to improved patient outcomes and strategic investments in ultrasound equipment by healthcare providers.

Innovative Applications in Medical Imaging in Japan

Japan is at the forefront of integrating 3D ultrasound in various medical applications. In September 2021, the Japan Radiological Society announced new guidelines emphasizing the importance of 3D imaging in obstetrics and gynecology, reflecting a growing trend towards comprehensive diagnostic solutions.

Rapid Expansion of Healthcare Technologies in China

China is rapidly expanding its 3D ultrasound market by increasing healthcare investments. According to a report from China Health Review in October 2023, the government allocated significant funding for modernizing ultrasound equipment in rural areas, enhancing access to advanced diagnostic imaging.

Emerging Market with High Demand in India

India's 3D ultrasound market is growing due to rising healthcare awareness and demand for advanced imaging techniques. In November 2023, the Indian Radiological and Imaging Association highlighted the need for improved ultrasound technologies in rural healthcare, spurring investments in 3D ultrasound systems to enhance diagnostic capabilities.

Market Concentration and Competitive Landscape

3D Ultrasound Market Concentration By Players

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Top Strategies Followed by Global 3D Ultrasound Market Players

Established players invest heavily in research and development to deliver cutting-edge products. Companies like GE Healthcare, Philips Healthcare, and Siemens Healthineers spend over 10% of their annual revenue on R&D. Their advanced ultrasound solutions with new technologies help clinicians provide better care. Leading vendors also focus on strategic partnerships with OEMs and equipment providers. For instance, In May 2024, Samsung Medison tied up with BK Ultrasound to expand its global footprint.
Mid-level players compete through affordable solutions. Companies such as Esaote S.p.A invest in low-cost manufacturing and maximize economies of scale. Their products are up to 30% cheaper than market leaders. This enables greater access in price-sensitive emerging markets.
Small companies thrive through niche expertise. Fujifilm VisualSonics focuses solely on preclinical ultrasound imaging solutions. Its specialized micro-ultrasound systems have helped accelerate research in oncology and cardiovascular diseases. Telemed Medical Systems offers teleradiology services through cloud-based ultrasound solutions. This novel business model helps hospitals improve radiology operations.

Emerging Startups in the Global 3D Ultrasound Market

Innovative Technologies

Several startups are developing futuristic technologies like AI-enabled clinical decision support systems and smart transducer arrays. Ultromics (U.K.) and Caption Health (U.S.) apply deep learning to ultrasound imaging analytics. Other startups like EchoNous focus on theranostics, combining therapy with diagnostics by using approaches such as high-intensity focused ultrasound for non-invasive treatment of cancers and fibroids. Such emerging technologies have potential to significantly impact clinical decision-making and treatment pathways in the future.

3D Ultrasound Industry News

On September 23, 2024, PIUR IMAGING received the U.S. FDA clearance for its PIUR tUS Infinity system, a groundbreaking 3D ultrasound technology that upgrades 2D ultrasound devices into advanced 3D imaging systems. Primarily aimed at thyroid imaging, this system provides detailed volumetric datasets, enhancing clinical decision-making and reducing operator dependency. The FDA approval marks the product's introduction to the U.S. healthcare sector, empowering clinicians with innovative, cost-effective imaging technology.
On June 03, 2024, Fraunhofer, a Germany-based publicly-owned research organization, announced that its researchers had developed a 3D ultrasound technology for precise, non-invasive brain stimulation. This system targets specific brain areas to treat conditions like epilepsy, Parkinson's disease, and stroke aftereffects, offering a safer alternative to traditional methods like Deep Brain Stimulation (DBS).
In May 2024, Royal Philips introduced the VeriSight Pro 3D ICE catheter globally, enabling hospitals in Hong Kong to improve procedural precision and patient outcomes through advanced imaging technology
In February 2024, GE HealthCare unveiled its upgraded LOGIQ ultrasound portfolio at the European Congress of Radiology, featuring new AI-driven tools aimed at enhancing imaging capabilities in response to the growing shortage of radiologists
In October 2022, researchers at the Beckman Institute received a US$ 2 Million NIH grant to develop FASTER, a device that instantly adds 3D capabilities to 2D ultrasound systems. This affordable, clip-on device aims to make high-quality, real-time 3D ultrasound imaging accessible in diverse, underserved communities. The system can integrate with existing 2D ultrasound probes, enhancing diagnostic capabilities, particularly for conditions like breast cancer.

Key Takeaways from Analyst

Global 3D ultrasound market is expected to witness significant growth over the forecast period due to rising demand for minimally invasive surgical procedures and advantages of 3D ultrasound over 2D ultrasound. 3D ultrasound provides high resolution images that help surgeons to better visualize internal organs and tissues during diagnosis and pre-surgery planning. This reduces the risks associated with surgeries and improves clinical outcomes. North America currently dominates the market, due to rapid technological advancements and increasing healthcare expenditure in the region. Asia Pacific is expected to be the fastest growing market due to rising medical tourism, burgeoning middle class and improving healthcare infrastructure.
High costs of 3D ultrasound systems and lack of skilled radiologists can impede the demand. 3D ultrasound requires well-trained professionals to capture and interpret high quality images, which is difficult to find in developing countries. This is a major challenge, especially in price sensitive developing nations. Ongoing R&D activities to develop more portable, affordable and user-friendly 3D ultrasound systems offer lucrative opportunities for market players. Cloud-based technology for storing, sharing and remote collaboration of ultrasound images can also foster market growth.

Market Report Scope

3D Ultrasound Market Report Coverage

Report Coverage	Details
Base Year:	2023	Market Size in 2024:	US$ 3.95 Bn
Historical Data for:	2019 to 2023	Forecast Period:	2024 to 2031
Forecast Period 2024 to 2031 CAGR:	7.6%	2031 Value Projection:	US$ 6.60 Bn
Geographies covered:	North America: U.S. and Canada Latin America: Brazil, Argentina, Mexico, Rest of Latin America Europe: Germany, U.K., Spain, France, Italy, Russia, Rest of Europe Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, Rest of Asia Pacific Middle East: GCC Countries, Israel, Rest of Middle East Africa: South Africa, North Africa, Central Africa
Segments covered:	By Technology: Handheld Devices, Cart-Based Devices, and Compact Devices By Application: General Imaging, Cardiology, Obstetrics and Gynecology, Urology, and Others By End User: Hospitals, Diagnostic Imaging Centers, Research Institutions, and Others
Companies covered:	GE Healthcare, Philips Healthcare, Siemens Healthineers, Canon Medical Systems Corporation, Hitachi, Ltd., Fujifilm Holdings Corporation, Samsung Medison Co., Ltd., Mindray Medical International Limited, Esaote S.p.A., Analogic Corporation, Bracco Imaging S.p.A., Siemens AG, Carestream Health, Alpinion Medical Systems Co., Ltd., and Shenzhen Mindray Bio-Medical Electronics Co., Ltd.
Growth Drivers:	Increasing demand for advanced imaging techniques Growing prevalence of cardiovascular diseases
Restraints & Challenges:	High cost of advanced ultrasound systems Limited reimbursement policies for ultrasound procedures

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Market Dynamics

Market Driver- Increasing Demand for Advanced Imaging Techniques

There has been huge demand for advanced imaging due to the need for greater diagnostic accuracy. While 2D ultrasound is valuable, its limitations in depicting three-dimensional structures are evident. 3D ultrasound bridges this gap by constructing detailed anatomical models from multiple angles, aiding in deeper observation of internal tissues and organs. In January 2024, Olympus Corporation and Canon Medical Systems Corporation formed a partnership to develop and market advanced endoscopic ultrasound systems, enhancing diagnostic capabilities and early disease detection worldwide.

Market Challenge- High Cost of Advanced Ultrasound Systems

High cost of advanced ultrasound systems, such as 4D ultrasound, limits its adoption, particularly in cost-sensitive regions. These systems require significant capital investment, posing budgetary challenges for many hospitals and diagnostic centers. Maintenance and upgrades further increase ownership costs over time. Lowering prices through technological advancements and production scaling is critical to expand the market reach. Vendors must address affordability to unlock the full growth potential of 3D ultrasound, particularly in developing markets.

Market Opportunity- Technological Advancements in Ultrasound Imaging

Technological innovations offer significant growth opportunities for 3D ultrasound market. New developments, including elastography for tissue stiffness evaluation, contrast-enhanced imaging, and portable wireless scanners, increase accessibility in remote areas. Integration with augmented reality also opens doors for image-guided surgeries, enhancing clinical value. These advancements, coupled with improved computing and battery life, position 3D ultrasound as a compelling alternative to CT and MRI. Enhanced functionality and imaging quality will drive broader global adoption across healthcare sectors.

Key Stakeholders of Market

What Growth in 3D Ultrasound Industry mean for Different Stakeholders?

The 3D ultrasound industry has multiple players with varied designations and offers multiple opportunities based on their scope of operations.

Key Medical Imaging Stakeholder	Opportunities Due to 3D Ultrasound Industry Growth
Imaging Equipment Manufacturers	Increased demand for advanced imaging systems, including AI-enhanced diagnostics, portable imaging devices, and high-resolution imaging systems.
Hospital Administrators	Implementing advanced imaging systems to enhance diagnostic capabilities, reduce patient turnaround times, and improve operational efficiency.
Healthcare Providers	Opportunities to offer enhanced diagnostic services through the adoption of cutting-edge imaging technologies, improving patient care outcomes.
Radiologists and Imaging Specialists	Expansion of roles with the integration of AI in imaging, enabling more precise and faster diagnostics, and opening up new areas of specialization.
Imaging Equipment Manufacturers	Increased demand for advanced imaging systems, including AI-enhanced diagnostics, portable imaging devices, and high-resolution imaging systems.
Healthcare IT Firms	Collaborating with imaging equipment manufacturers to develop software for image analysis, data storage, and integration with electronic health records (EHR).
Regulatory Affairs Specialists	Navigating complex regulatory landscapes for the approval of new imaging devices, ensuring compliance with global health and safety standards.
Supply Chain and Logistics Providers	Managing the distribution of high-value imaging equipment, including ensuring compliance with medical device transportation regulations.
Insurance Companies	Collaborating on the development of molecular imaging technologies and radiopharmaceuticals, opening new frontiers in diagnostics and treatment.
Research Institutions	Expanding curricula to include training on the latest imaging technologies and AI applications in diagnostics, preparing the next generation of imaging professionals.
Raw Materials Suppliers	Increased funding and collaboration opportunities for research in advanced imaging techniques, image-guided therapies, and AI-driven diagnostics.
Private Equity Investors	Investment opportunities in startups developing innovative imaging technologies, including AI-driven platforms and portable imaging solutions.

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Market Segmentation

Technology Insights (Revenue, USD Bn, 2019 - 2031)
- Handheld Devices
- Cart-Based Devices
- Compact Devices
Application Insights (Revenue, USD Bn, 2019 - 2031)
- General Imaging
- Cardiology
- Obstetrics and Gynecology
- Urology
- Others
End User Insights (Revenue, USD Bn, 2019 - 2031)
- Hospitals
- Diagnostic Imaging Centers
- Research Institutions
- Others
Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
  - U.S.
  - Canada
- Latin America
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
- Europe
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
- Asia Pacific
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
- Middle East
  - GCC Countries
  - Israel
  - Rest of Middle East
- Africa
  - South Africa
  - North Africa
  - Central Africa
Key Players Insights
- GE Healthcare
- Philips Healthcare
- Siemens Healthineers
- Canon Medical Systems Corporation
- Hitachi, Ltd.
- Fujifilm Holdings Corporation
- Samsung Medison Co., Ltd.
- Mindray Medical International Limited
- Esaote S.p.A.
- Analogic Corporation
- Bracco Imaging S.p.A.
- Siemens AG
- Carestream Health
- Alpinion Medical Systems Co., Ltd.
- Shenzhen Mindray Bio-Medical Electronics Co., Ltd.

About Author

Manisha Vibhute is a consultant with over 5 years of experience in market research and consulting. With a strong understanding of market dynamics, Manisha assists clients in developing effective market access strategies. She helps medical device companies navigate pricing, reimbursement, and regulatory pathways to ensure successful product launches.

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Frequently Asked Questions

Global 3D ultrasound market is estimated to be valued at USD Bn 3.95 Bn in 2024 and is expected to reach USD Bn 6.60 Bn by 2031.

The CAGR of global 3D ultrasound market is projected to be 7.6% from 2024 to 2031.

Increasing demand for advanced imaging techniques and growing prevalence of cardiovascular diseases are the major factors driving the growth of global 3D ultrasound market.

High cost of advanced ultrasound systems and limited reimbursement policies for ultrasound procedures are the major factors hampering the growth of global 3D ultrasound market.

In terms of technology, handheld devices segment is estimated to dominate the market in 2024.

GE Healthcare, Philips Healthcare, Siemens Healthineers, Canon Medical Systems Corporation, Hitachi, Ltd., Fujifilm Holdings Corporation, Samsung Medison Co., Ltd., Mindray Medical International Limited, Esaote S.p.A., Analogic Corporation, Bracco Imaging S.p.A., Siemens AG, Carestream Health, Alpinion Medical Systems Co., Ltd., Shenzhen Mindray Bio-Medical Electronics Co., Ltd. are the major players.

North America is expected to lead the global 3D ultrasound market in 2024.