Project: Recommended Strategies for Customer Acquisition and Market Expansion
Client Brief
Honeywell, a technology leader, sought insights into the Indian handheld scanner market.
Client Objective
- Assess market size, growth rate, and competitive landscape for handheld scanners.
- Identify potential customers across different end-use industries.
Solution Proposed
- Demand Analysis: Estimated market value and volume based on type, application, and end-user segmentation.
- Competitor Analysis: Delivered market share data for leading brands and a database of key end-users.
Derived Outcome
- Provided a comprehensive market forecast for handheld scanners.
- Identified reasons for product adoption, including end-of-life replacements and technology upgrades.
- Recommended strategies for customer acquisition and market expansion
