Project: Receives Research on Brand Awareness among Oncologists in India
Client Brief
The client is a global developer of lung and bladder cancer immunotherapy drugs seeking to enhance their brand awareness and understand competitor strategies in the Indian market.
Client Objective
- Evaluate brand awareness and perception among oncologists.
- Understand competitor drug reviews and factors influencing prescription patterns.
Solution Proposed
- Competitive Benchmarking: Conducted a detailed analysis of competitor products and marketing strategies.
- Market Insights: Delivered data on prescription patterns, marketing strategies, and brand comparisons.
Derived Outcome
- Brand awareness metrics and competitor analysis.
- Prescription pattern analysis, including factors influencing oncologist preferences.
- Detailed insights on adherence rates and market impact of COVID-19.
- Comprehensive strategies to improve market positioning and enhance brand visibility.
