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Project: Received Opportunity Assessment for 10-Year Strategy in 10 Weeks

Client Brief

Client Brief

A global chemical manufacturer sought to explore the market for ethoxylates, esterquats, and betaine globally, with a focus on Asia-Pacific, to formulate a 10-year growth strategy.

Client Objective

  • Develop a 10-year strategy for growth in the ethoxylates, esterquats, and betaine market.
  • Conduct detailed import-export analysis and assess opportunities in various industries, including pharmaceuticals, agrochemicals, and personal care.

Solution Proposed

  • Opportunity and Cost Analysis: Identified key opportunities and cost trends in different regions.
  • Market Insights: Delivered detailed insights into production capacity, actual production, and average costing.

Derived Outcome

  • Provided the current and future (10-year) market size of ethoxylates (global and Asia-Pacific).
  • Identified attractive opportunities for growth.
  • Delivered a comprehensive 10-year strategy plan to enhance the client’s ethoxylates business.
  • Recommended pricing strategies and market positioning​

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