Project: Received Opportunity Assessment for 10-Year Strategy in 10 Weeks
Client Brief

A global chemical manufacturer sought to explore the market for ethoxylates, esterquats, and betaine globally, with a focus on Asia-Pacific, to formulate a 10-year growth strategy.
Client Objective
- Develop a 10-year strategy for growth in the ethoxylates, esterquats, and betaine market.
- Conduct detailed import-export analysis and assess opportunities in various industries, including pharmaceuticals, agrochemicals, and personal care.


Solution Proposed
- Opportunity and Cost Analysis: Identified key opportunities and cost trends in different regions.
- Market Insights: Delivered detailed insights into production capacity, actual production, and average costing.
Derived Outcome
- Provided the current and future (10-year) market size of ethoxylates (global and Asia-Pacific).
- Identified attractive opportunities for growth.
- Delivered a comprehensive 10-year strategy plan to enhance the client’s ethoxylates business.
- Recommended pricing strategies and market positioning
